Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.
Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.
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Mark Bridge writes:
Almost everyone in the mobile telecoms industry seems to be looking for a perfect payment system that'll transform their mobile phone into some kind of electronic wallet. Yet despite many trial schemes – and a few commercial launches – cards and cash are still favoured by consumers and retailers in much of the world.
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