Podcast - 30th April 2013
It feels like many people are hanging on to mobile advertising as the future of mobile marketing.
Yet there's much more to mobile marketing than the banner ad. In this podcast a panel of experts considers the latest trends and innovation that could change the future of marketing.
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Podcast - 26th March 2013
Mobile has been called the new frontier in consumer loyalty. But exactly how can mobile technology be used to improve the customer experience in high-street shops?
To learn more, we've joined a discussion group moderated by Russell Buckley with contributions from Katie Lips, Coen van Breda, David Hueso, Troy Norcross and Priya Prakash.
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