Sport & lifestyle company PUMA AG says its new touchscreen mobile phone, produced in partnership with Sagem Wireless, will go on sale later this month. It's being launched in Germany, the UK, Italy, Netherlands, France, Switzerland, Austria, Greece, Romania, Macedonia and Slovenia. In addition, a distribution agreement has been arranged in the UAE and operator agreements have also been reached in Uganda, Madagascar, Kenya, Mauritius, Cameroon, Botswana, Tunisia and Senegal.
The PUMA Phone has an integrated solar cell for additional power. It's equipped with a 2.8-inch screen, a 3.2-megapixel camera, multimedia player, FM radio, expandable memory, GPS and pedometer. There's a proprietary operating system; HSPA and W-CDMA connectivity are both supported. SIM-free price is €399 (£330+VAT).
Thierry Buffenoir, CEO of Sagem Wireless, said "This step into connected lifestyle devices and services is a strategic move for both PUMA and Sagem Wireless, which is reflected in the quality of our operator partners who are joining with us to deliver the PUMA Phone. The connected services and m-commerce opportunities will enable mobile operators to create and access new channels for reaching niche communities with highly customised products and services that drive data usage."