The Fonecast produces regular podcasts for the UK mobile phone industry. Its news review runs for approximately 30 minutes and is free to download. Separate in-depth features are also created regularly throughout the year. A number of advertising and promotional opportunities are available on the podcasts and also on the website. Please download the media pack (pdf) or listen to one of our podcasts to learn more.

In addition, the team behind The Fonecast are professional podcasters who can research, script, produce and present online broadcasts for your company, your organisation or your products. They’ll handle everything… including all the messy technical stuff.

To get in touch, please email info@thefonecast.com

Iain Graham

Iain Graham is the voice of The Fonecast. He’s a veteran of the mobile industry, having held senior positions with One2One (now T-Mobile) and Vodafone since the 1980s. Iain left his role as Vodafone’s Head of Indirect Business in 2005 to become a consultant and professional toastmaster. His sense of humour and no-nonsense attitude makes him the perfect person to host each edition of The Fonecast… and to work with your company.

James Rosewell

James Rosewell is the technical wizard who built The Fonecast web site and created his own easy-to-use podcast software. He started his career at the sharp end of technology, as a key member of a small team in a high-growth software start-up. James then spent 10 years with Vodafone, where he established a technology account management function that brought control to a £25m programme. He led the team of 100 people that replaced Vodafone’s Retail IT platform and grew service provision IT systems in line with Vodafone’s exponential expansion during the late 1990s. James passionately believes in the benefits mobile applications provide and is currently bringing those benefits to web developers through the open source project 51Degrees.

Mark Bridge

Mark Bridge is writer and podcast producer for The Fonecast. The rest of the time he’s a freelance writer who’s focussed on the mobile phone and IT industries. Mark has over 15 years’ experience working with fixed-line and mobile communications, beginning his career as a telephone engineer before finding sanctuary within the warmth of an office. As well as copywriting and consulting, he also turns up occasionally as the ‘gadget expert’ or 'mobile phone expert' on radio and TV. He’s committed to making technology easier to understand – through his writing, in his broadcasting and through his contribution to The Fonecast.

Recent Podcasts

Sunday, September 11, 2011

This week at The Fonecast: 11th September 2011

Mark Bridge writes:

Welcome to this week's news summary from The Fonecast. Sorry it's late but I have a reasonably good excuse. On Friday I was in central London to meet Hans Eriksson of Bambuser. He was about to stream his life online for 24 hours, relying on social networking to find him off-beat attractions. You'll find our conversation on TheFonecast.com – and the results are at bambuserchallenge.tumblr.com

Anyway, to the rest of the week's news… and I’ll start with some international giants.

Yahoo! has ditched CEO Carol Bartz and has replaced her with current Chief Financial Officer Timothy Morse until a permanent chief executive is appointed. You won’t be surprised to learn that Carol’s unhappy.

Also in the USA, Google has acquired the Zagat Survey restaurant guide business. This may or may not be a big deal for the mobile industry, depending on what happens next.

And Twitter has reached 100 million active users worldwide, with 55 million of them using Twitter on mobile devices.

In the world of network operations, Vodafone has created an R&D centre in Silicon Valley, the O2 More mobile advertising service has acquired six million opted-in users, Everything Everywhere says it’ll upgrade mobile TV for its customers, Orange has introduced a mobile music streaming service, Telefónica is creating a new London-based Digital business unit and Three UK has been feeling a bit left out when it comes to mobile payments.

Meanwhile, mobile manufacturing appears to be dominated by legal issues at the moment. Samsung’s Galaxy Tab 10.1 remains banned from sale in Germany, while HTC has bought a number of patents from Google and is using them to fight Apple.

But it’s not all conflict. Microsoft has persuaded Acer and ViewSonic to license its patents, thereby covering their use of Android. And the software giant has promised that it won’t be long before Microsoft Word, Excel and PowerPoint find their way into Symbian Belle. (Which raises two questions: What has Android got to do with Microsoft? – and why would I buy a Windows Phone device if I can upgrade my old Nokia instead?)

When you’ve answered those, I’ll challenge you with one final question. If you wanted to promote a “light-hearted, positive and contemporary image of Christianity relevant to the Easter weekend”, what would you do?

The answer, if you’re Phones 4U, is that you’d create a cartoon of Jesus Christ and His Sacred Heart. You’d make sure it portrayed the Son of God winking and giving the thumbs-up sign – and you’d use it to advertise “Miraculous deals”.

This week the Advertising Standards Authority upheld a number of complaints against the ad, noting that it was likely to cause serious offence. Phones 4U has apologised and said it has no plans to run the ads again. Mind you, they’ve not specifically ruled out using other religious figures.

Stay ahead of the crowd by receiving this weekly news summary from TheFonecast.com by email. Simply click the ‘register’ link at the top right-hand corner of our website and enter your details.

If you use an iPod, iPhone or iPad - or you’re simply a fan of iTunes - it’s easy to find our weekly mobile industry podcasts. Click here to subscribe... or search for ‘The Fonecast’ in the iTunes store.
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