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ExclusiveThe art of accessory sales is changing

Mark Bridge writes:

We're told it's not merely 'sales'. No, it's an art. "The art of selling". And with over 4 million hits on Google, you could easily argue that the art of selling is more popular than painting.

The same goes for the two sub-categories of cross-selling and up-selling. They're arts as well, you know. Mystic and creative disciplines...

ExclusiveSecure mobile phone calls explained

The security of 3G and GSM mobile phone calls has been questioned recently. Mark Bridge spoke to Dr Simon Bransfield-Garth, Chief Executive of Cellcrypt, at Mobile World Congress to find out how real the problems are. The interview was included in our podcast on 19th February 2010; here's an edited transcript of the interview:

Exclusive‘The App is Dead. Long Live the App’ at Mobile World Congress

James Rosewell writes:

Apps (defined as games, information services, social networking video and web content among other things) dominated MWC10 with debate focused on the provision of radio network capacity to support them, the technologies used to create them and the methods for Mobile Network Operators (MNOs) to monetise them. Given the fragmentation in technology and the investment needed from MNOs to provide capacity coupled with a lack of reward for MNOs, we would be forgiven for thinking the App as we know it is not long for this world. However new technologies offering broader platform support, plus smart network investment coupled with new business models, mean the App will evolve and come of age ready for 2011.

ExclusiveHTC Smart could start a smartphone price war

Mark Bridge writes:

I’ve previously talked about a report from 2009 which warned how touch-screen phones that weren’t true smartphones were pushing down ARPU. Consumers thought they were buying something that was relatively advanced but were being seduced by form over function.

This week HTC stepped in to the arena with the HTC Smart, described by HTC's Peter Chou as "a more-affordable smartphone". Although it may not fit everyone’s definition of a smartphone, it certainly ticks most of the boxes. It has an open operating system, Qualcomm’s Brew platform, which has over 18,000 available applications and has been installed on over 1200 handset models worldwide.

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Ofcom says mobile contracts should ditch inflation-related price rises
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Ofcom says mobile contracts should ditch inflation-related price rises

Mark

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UK telecoms regulator Ofcom wants to ban inflation-related rises in telecoms contracts. Instead, it says any potential mid-contract price rises should be set out in pounds and pence.

Many phone, broadband and pay TV companies currently increase their customers’ tariffs in line with a percentage formula linked to inflation. For example, a company might tell customers it will increase their monthly bill every April by the Retail Price Index.

However, as the rate of inflation and the RPI will vary from year to year, Ofcom says customers are required to commit to a contract without being certain about the prices they will pay.

As a result, Ofcom wants potential price rises during a contract to be defined in terms of specific amounts rather than percentages.

Its proposed new rule would require any prices and price rises in a customer’s contract to be set out in pounds and pence, prominently and transparently, at the point of sale. This would prevent providers from including inflation-linked or percentage-based price rise terms in new contracts.

Ofcom’s consultation is open until 13th February 2024, with a final decision expected in spring 2024.

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