Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

57 of the top 100 UK brands now have a mobile optimised website
News

57 of the top 100 UK brands now have a mobile optimised website

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

57 of the UK’s top 100 brands now have a mobile-optimised website, according to the Internet Advertising Bureau UK. That’s a 54% increase from just six months ago, when only 37 of the top 100 brands had optimised their websites for mobile.

Image

The research found that FMCG (fast-moving consumer goods) was the sector with the greatest amount of mobile optimisation. Of the 14 FMGC sites in the survey, 79% were mobile optimised. The second-best sector was automotive, where 73% of the 26 sites were optimised.

When it comes to overall mobile marketing activity, the FMCG sector showed the largest percentage increase (up 267%), followed by media (up 150%) and tech & telecoms (up 150%).

Alex Kozloff, Senior Mobile Manager at the IAB, said “Our research shows that the industry is moving in the right direction, however with over 40% of the top 100 brands still not optimised there is still more to do to encourage brands to integrate mobile into their wider strategies. It is encouraging to see that the effort the IAB, our mobile council and the wider industry has put into this area is starting to pay off and we will continue to work with our members to help companies ‘make mobile mandatory’ in 2013.”

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

The impact of iOS 7 on mobile app developers

ExclusiveThe impact of iOS 7 on mobile app developers

Anton Faulconbridge writes:

It’s the latest tech update that everyone is talking about; for good or for bad, iOS7 is here and it’s something that all mobile app developers need to take into consideration. So, how have these changes to Apple’s system had an impact on third party apps?

ExclusiveIt’s not your fault, so why wait for your mobile phone?

David Heled writes:

The dependency on mobile phones is at an all-time high. Used for everything from the weekly grocery shop to monitoring heart rate, it’s no underestimation to say that we would be lost without our mobile phones. So when it takes days for your phone to be repaired, it has a considerable impact on your normal daily life.

ExclusiveHow ring-back tones could transform the way we use our mobile phones

Mark Bridge writes:

Ring-back tones offer consumers yet another way to customise their mobile phone service. Yet despite this – and the revenue opportunities they provide – many mobile network operators don’t offer them.

Recently I spoke to Florent Stroppa, General Manager Europe for value-added service specialist OnMobile, to find out why the UK doesn’t really seem to be bothered about ring-back tones… and whether the next-generation of ring-back services will change this.

ExclusiveLast week at The Fonecast: 7th October 2013

Mark Bridge writes:

Talk about a difference. In preliminary results last week, HTC announced its first-ever quarterly loss while Samsung revealed record quarterly profits.

Curiously, many of the week’s other news stories also had a companion headline to provide a contrast.

ExclusiveLast week at The Fonecast: 30th September 2013

Mark Bridge writes:

Things didn’t look so bad in the mobile industry last week. After the shock of BlackBerry’s job losses and restructuring, it seemed as though the saga could be reaching a conclusion. On Monday shareholder Fairfax Financial announced a bid to buy the company. BlackBerry’s board of directors has approved the terms of the agreement, although it’s still able to consider alternative proposals as well.

RSS
First1011121315171819Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive