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ExclusiveLast week at The Fonecast: 28th October 2013

Mark Bridge writes:

No prizes for guessing which two mobile tech stories grabbed most of the headlines last week. Tuesday morning saw Nokia’s much-rumoured tablet and phablet launches, with a Windows RT device and two 6-inch smartphones joining the company’s product portfolio.

The impact of iOS 7 on mobile app developers

ExclusiveThe impact of iOS 7 on mobile app developers

Anton Faulconbridge writes:

It’s the latest tech update that everyone is talking about; for good or for bad, iOS7 is here and it’s something that all mobile app developers need to take into consideration. So, how have these changes to Apple’s system had an impact on third party apps?

ExclusiveIt’s not your fault, so why wait for your mobile phone?

David Heled writes:

The dependency on mobile phones is at an all-time high. Used for everything from the weekly grocery shop to monitoring heart rate, it’s no underestimation to say that we would be lost without our mobile phones. So when it takes days for your phone to be repaired, it has a considerable impact on your normal daily life.

ExclusiveHow ring-back tones could transform the way we use our mobile phones

Mark Bridge writes:

Ring-back tones offer consumers yet another way to customise their mobile phone service. Yet despite this – and the revenue opportunities they provide – many mobile network operators don’t offer them.

Recently I spoke to Florent Stroppa, General Manager Europe for value-added service specialist OnMobile, to find out why the UK doesn’t really seem to be bothered about ring-back tones… and whether the next-generation of ring-back services will change this.

ExclusiveLast week at The Fonecast: 7th October 2013

Mark Bridge writes:

Talk about a difference. In preliminary results last week, HTC announced its first-ever quarterly loss while Samsung revealed record quarterly profits.

Curiously, many of the week’s other news stories also had a companion headline to provide a contrast.

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Mobile app promotion - top tips and salient stats

Mark

Podcast - 18th October 2013

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If you've created a mobile application, you'll want people to download it, use it and tell their friends. But how can you ensure that as many people as possible know about your app?

Today's podcast is designed to help with some of the answers. It was recorded in London at the very first App Promotion Summit earlier this year.

The programme starts with a few app store statistics presented by Richard Pidgeon of Distimo, before moving on to some different kinds of numbers: ten top PR and marketing tips for App Store success, from James Kaye of Dimoso, and 12 Rules to Ensure your app strategy isn’t a flop, offered by Mick Rigby of Yodel Mobile.

You can also hear the podcast by downloading the mp3 file, by subscribing free via iTunes, by using our RSS feed or on Stitcher.com. You can also read the latest mobile headlines as they happen by following us on Twitter, via RSS or on our Facebook page.

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