Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

Smartphone penetration reaches 55% in Europe

Mark

More than 6 in 10 UK mobile phone users have a smartphone

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Smartphone penetration across France, Germany, Italy, Spain and the United Kingdom - the ‘EU5’ - hit 54.6% during the three-month period from August to the end of October 2012, according to the comScore MobiLens service. It found that Spain had the highest smartphone penetration in Europe (63.2% of mobile phone users) followed by the UK at 62.3%. Spain also had the most dramatic growth, up almost 15 percentage points from last year.

Looking specifically at the UK, Apple was the most popular smartphone manufacturer. Its iPhone range is now the hands of 28% of the country’s smartphone users, while Samsung doubled its market share and moved up to second place with 24%. Google’s Android had the largest UK share of operating systems at 46.6%, followed by Apple at 28% and RIM at 15.2%.

Top smartphone manufacturers: UK share of smartphone users

Manufacturer October 2011 October 2012
Apple 26.5% 28.0%
Samsung 11.2% 24.0%
RIM (BlackBerry) 17.7% 15.2%
HTC 17.7% 15.0%
Nokia 16.0% 7.9%

 

Top smartphone operating systems: UK share of smartphone users

Mobile platform October 2011 October 2012
Google Android 34.2% 46.6%
Apple iOS 26.5% 28.0%
RIM 17.7% 15.2%
Symbian 17.2% 6.4%
Microsoft Windows Phone 2.6% 3.1%

[Total UK smartphone subscribers aged 13+; three month average Ending Oct 2012 vs. Oct 2011]

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveHanging on the Telephone

Mark Bridge writes:

At the beginning of the 21st century I moved from Vodafone to work for its Vizzavi multimedia portal, wooed by talk of context-specific advertising that would one day use a customer’s location and search history to ensure any ads were precisely targeted. And I’m not the only person who’s been seduced. Consumers, ad agencies, client companies and mobile networks have all been promised much by mobile marketing.

Yet more than a decade later that kind of sophistication seems to be lacking from most mobile marketing messages.

ExclusiveLast week at The Fonecast: 29th April 2013

Mark Bridge writes:

This week there was only one set of financial results that attracted the mainstream tech media. Apple reported the first drop in quarterly profit for several years as figures fell by 18% to around £6.1 billion. On the positive side, it made around £6.1 billion profit. It also announced dates for its developer conference in June and promised a new version of iOS.

ExclusiveFixed line nightmares vs simple mobile

James Rosewell writes:

Due to growth in staff numbers my business (51Degrees.mobi) is in the process of moving offices. Coincidentally I'm also moving our home broadband. It’s not been a pleasant experience.

This got me thinking, because a few weeks ago on thefonecast.com we discussed why Ofcom isn’t treating Mobile Termination Rates (MTR) in the same way as fixed-line termination rates. The mobile industry justifies higher MTRs on the assumption that a mobile network costs more to run than a fixed-line network. It was certainly true when the fixed costs of running a mobile network had to be shared across a relatively small number of customers, even if they did pay a fortune for their contracts and terminals. Intuitively I'd say that’s just not true anymore.

ExclusiveLast week at The Fonecast: 22nd April 2013

Mark Bridge writes:

The past few days have seen the arrival of two familiar seasons. Not only has the sun peeked its head from behind the clouds in an approximation of Spring but the mobile industry has been releasing its quarterly results.

RSS
First1718192022242526Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«June 2026»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive