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ExclusiveHanging on the Telephone

Mark Bridge writes:

At the beginning of the 21st century I moved from Vodafone to work for its Vizzavi multimedia portal, wooed by talk of context-specific advertising that would one day use a customer’s location and search history to ensure any ads were precisely targeted. And I’m not the only person who’s been seduced. Consumers, ad agencies, client companies and mobile networks have all been promised much by mobile marketing.

Yet more than a decade later that kind of sophistication seems to be lacking from most mobile marketing messages.

ExclusiveLast week at The Fonecast: 29th April 2013

Mark Bridge writes:

This week there was only one set of financial results that attracted the mainstream tech media. Apple reported the first drop in quarterly profit for several years as figures fell by 18% to around £6.1 billion. On the positive side, it made around £6.1 billion profit. It also announced dates for its developer conference in June and promised a new version of iOS.

ExclusiveFixed line nightmares vs simple mobile

James Rosewell writes:

Due to growth in staff numbers my business (51Degrees.mobi) is in the process of moving offices. Coincidentally I'm also moving our home broadband. It’s not been a pleasant experience.

This got me thinking, because a few weeks ago on thefonecast.com we discussed why Ofcom isn’t treating Mobile Termination Rates (MTR) in the same way as fixed-line termination rates. The mobile industry justifies higher MTRs on the assumption that a mobile network costs more to run than a fixed-line network. It was certainly true when the fixed costs of running a mobile network had to be shared across a relatively small number of customers, even if they did pay a fortune for their contracts and terminals. Intuitively I'd say that’s just not true anymore.

ExclusiveLast week at The Fonecast: 22nd April 2013

Mark Bridge writes:

The past few days have seen the arrival of two familiar seasons. Not only has the sun peeked its head from behind the clouds in an approximation of Spring but the mobile industry has been releasing its quarterly results.

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Ofcom helps protect customers against unexpected roaming charges
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Ofcom helps protect customers against unexpected roaming charges

Mark

UK service providers must notify customers when they connect to a different network

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New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network.

When the UK left the European Union, networks were no longer required to apply EU rules that let customers 'roam like at home' without paying extra. There was also no legal requirement to warn customers about 'roaming' charges when they connected to a network abroad, although many networks still chose to do so.

New Ofcom rules from October 2024 now mean mobile network providers must notify customers when they start roaming. The network providers must also provide clear information to help customers decide whether or how to use their mobile phone abroad.

Information about roaming charges will include:

  • any fair use limits or time limits that apply;
  • setting a spend cap to limit their spend; and
  • where to find additional information about roaming.


In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border. As part of this, networks must enable customers to reduce or limit their spending on roaming while in the UK.

[Ofcom statement]

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