Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

Interbrand Best Global Brands report: Apple pushes Coca-Cola off the top spot

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

After 13 years at the top of Interbrand’s Best Global Brands report, Coca-Cola has been pushed off the top spot by two mobile-focussed companies. Apple has moved up the chart to number 1, with Google following in the number 2 position. Coca-Cola is now in third place.

Apple was ranked 36 in 2000, when the Interbrand Best Global Brands survey was first published. Then the brand was valued at $6.6 billion; today it’s increased almost 15-fold to $98.3 billion.  This year, the total value of all 100 Best Global Brands has been calculated at $1.5 trillion, which is an 8.4% increase from last year.

Jez Frampton, Interbrand’s Global Chief Executive Officer, said “Every so often, a company changes our lives - not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks #1. Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact - a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

Interbrand calculates brand value based on the financial performance of the branded products or service, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price or secure earnings for the company.

Seven of this year’s top 10 brands are from the tech sector:

  1. Apple
  2. Google
  3. Coca-Cola
  4. IBM
  5. Microsoft
  6. GE
  7. McDonald’s
  8. Samsung
  9. Intel
  10. Toyota

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveSmartphones are about to get smarter - in many different ways

Mark Bridge writes:

At Mobile World Congress 2012 I spent quite a bit of time talking about quad-core smartphones. The year before had seen a fair amount of 3D screen technology. Back in 2010 it was the growth of apps. This year I wasn’t hearing so much about mobile device innovation.

ExclusiveLast week at The Fonecast: 4th March 2013

Mark Bridge writes:

We’re back from Mobile World Congress – and what a show it was. Located at a new site that saw more visitors than ever before, the show had everything… except any particularly obvious theme from hardware manufacturers. Last year was the year of the quad-core smartphone, this year there was plenty of incremental innovation but nothing truly startling.

ExclusiveCell phone use increasing pedestrian danger

Faiza Elmasry of voanews.com writes:

Teenagers are often warned against texting on their cell phones while they are behind the wheel of a car, since distracted driving can lead to serious automobile accidents.

Many teens, however, are not aware that distracted walking can be just as dangerous.

ExclusiveMobile phone shopping tips from Mark Bridge on Britain's Secret Shoppers

Mark Bridge writes:

I like a challenge. I like learning. Ask me to do a spot of research and I’ll happily pore over books, trawl the internet and have lengthy conversations into the night.

So I was more than happy to help when Optomen Television, the company behind “Britain’s Secret Shoppers” on Channel 4, asked me for a few tips that would help viewers get a good deal on a mobile phone.

What's wrong with Android?

ExclusiveWhat's wrong with Android?

James Rosewell writes:

8 months ago I moved my main smartphone from Android to Windows Phone. I had entered a simpler world. There were less applications, no tethering option, voice dictation sucked and I couldn’t get a multi-SIM device. But overall I survived.

Then I started travelling more. I moved back to Android a few weeks ago... and what a disappointment.

RSS
First2122232426282930Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«June 2026»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive