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ExclusiveLast week at The Fonecast: 4th March 2013

Mark Bridge writes:

We’re back from Mobile World Congress – and what a show it was. Located at a new site that saw more visitors than ever before, the show had everything… except any particularly obvious theme from hardware manufacturers. Last year was the year of the quad-core smartphone, this year there was plenty of incremental innovation but nothing truly startling.

ExclusiveCell phone use increasing pedestrian danger

Faiza Elmasry of voanews.com writes:

Teenagers are often warned against texting on their cell phones while they are behind the wheel of a car, since distracted driving can lead to serious automobile accidents.

Many teens, however, are not aware that distracted walking can be just as dangerous.

ExclusiveMobile phone shopping tips from Mark Bridge on Britain's Secret Shoppers

Mark Bridge writes:

I like a challenge. I like learning. Ask me to do a spot of research and I’ll happily pore over books, trawl the internet and have lengthy conversations into the night.

So I was more than happy to help when Optomen Television, the company behind “Britain’s Secret Shoppers” on Channel 4, asked me for a few tips that would help viewers get a good deal on a mobile phone.

What's wrong with Android?

ExclusiveWhat's wrong with Android?

James Rosewell writes:

8 months ago I moved my main smartphone from Android to Windows Phone. I had entered a simpler world. There were less applications, no tethering option, voice dictation sucked and I couldn’t get a multi-SIM device. But overall I survived.

Then I started travelling more. I moved back to Android a few weeks ago... and what a disappointment.

ExclusiveLast week at The Fonecast: 18th February 2013

Mark Bridge writes:

As the final days before this year’s Mobile World Congress approach, we discover there are two types of scheduled news announcements from the wireless telecoms industry.

There are the announcements delayed until MWC begins because the company wants to be part of the buzz at Barcelona. And there are the announcements made in the fortnight beforehand because they don’t want their story to get lost.

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The Coupon's Tale

Mark

Podcast - 26th March 2013

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Mobile has been called the new frontier in consumer loyalty.

But exactly how can mobile technology be used to improve the customer experience in high-street shops?

To learn more, we've joined the discussion panel for The Coupon's Tale. The group is moderated by Russell Buckley with contributions from Katie Lips, Coen van Breda, David Hueso, Troy Norcross and Priya Prakash.

Topics include:

  • What does loyalty mean from a business perspective?
  • Is the mobile phone an enabler or a disintermediator for consumer loyalty?
  • Do consumers understand the value of their loyalty?
  • Can coupons be used in long-term loyalty programmes?

The Coupon's Tale was arranged by Heroes of the Mobile Fringe and took place during Mobile World Congress 2013.

Our programmes can be received automatically every week by subscribing free via iTunes or by using our RSS feed. You can also listen to the programme on our website audio player or by downloading the mp3 file.

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