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ExclusiveTop tips in Mobile Device Management

David Akka writes:

The issue of choosing the right MDM solution has become more and more pressing, especially for companies implementing a Bring Your Own Device policy. The market place is becoming increasingly crowded with 50 or so vendors who now position themselves as MDMs. Some vendors offer application sharing, some multitenant management, other vendors have a heritage in security or a different strength all together. For organisations considering which option is best it is important to discern between the best known names or the most expensive solutions and select an MDM solution that is fit for purpose.

ExclusiveSensum audience insights tool wows at Mobile World Congress 2013

Tracy Dempsey of Sensum writes:

Northern Irish start-up Sensum gave audiences a taste of the future at the world's largest mobile industry conference in Barcelona last week.

Sensum co-creator Shane McCourt was invited to present the Sensum audience insights platform to a 1,000-strong crowd at the “Back to the Future: Mobile Innovation 2023” conference session at Mobile World Congress 2013.

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The Coupon's Tale

Mark

Podcast - 26th March 2013

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Mobile has been called the new frontier in consumer loyalty.

But exactly how can mobile technology be used to improve the customer experience in high-street shops?

To learn more, we've joined the discussion panel for The Coupon's Tale. The group is moderated by Russell Buckley with contributions from Katie Lips, Coen van Breda, David Hueso, Troy Norcross and Priya Prakash.

Topics include:

  • What does loyalty mean from a business perspective?
  • Is the mobile phone an enabler or a disintermediator for consumer loyalty?
  • Do consumers understand the value of their loyalty?
  • Can coupons be used in long-term loyalty programmes?

The Coupon's Tale was arranged by Heroes of the Mobile Fringe and took place during Mobile World Congress 2013.

Our programmes can be received automatically every week by subscribing free via iTunes or by using our RSS feed. You can also listen to the programme on our website audio player or by downloading the mp3 file.

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