ExclusiveTheFonecast.com newsletter: 7th January 2013 Opinion Mark - January 7, 2013 Mark Bridge writes: Happy New Year! It’s been three weeks since our last newsletter and a fortnight since our podcast of mobile predictions for 2013, so there’s plenty to catch up with.
ExclusiveOpportunities for media coverage and promotion at Mobile World Congress 2013 Opinion Mark - January 7, 2013 It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star. Yes, Christmas is over and everyone’s thinking about Mobile World Congress.
ExclusiveAdvertising gets truly personal with Pontis Opinion Mark - January 4, 2013 Mark Bridge writes: Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites. Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.
ExclusiveTop ten gadgets for 2013 Opinion Mark - December 29, 2012 Mark Bridge writes: I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.
ExclusiveAre brands missing a trick with mobile? Opinion Mark - December 24, 2012 Dave Katz writes: It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets. If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?
ExclusiveReviewing our 2015 mobile industry predictions... and looking forward to 2016 Podcasts Mark - January 15, 2016 Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned? Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.
ExclusivePodcast from Mobile World Congress 2015 Podcasts Mark - March 6, 2015 Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro. They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.
ExclusiveLooking back at February: from security scares to multiple MVNOs Podcasts Mark - February 27, 2015 We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers. We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.
ExclusiveInterview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers Podcasts Mark - February 24, 2015 In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland. They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.
ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits Podcasts Mark - January 30, 2015 We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs? We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.