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ExclusiveAdvertising gets truly personal with Pontis

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

ExclusiveTop ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

ExclusiveAre brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Ofcom helps protect customers against unexpected roaming charges
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Ofcom helps protect customers against unexpected roaming charges

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UK service providers must notify customers when they connect to a different network

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New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network.

When the UK left the European Union, networks were no longer required to apply EU rules that let customers 'roam like at home' without paying extra. There was also no legal requirement to warn customers about 'roaming' charges when they connected to a network abroad, although many networks still chose to do so.

New Ofcom rules from October 2024 now mean mobile network providers must notify customers when they start roaming. The network providers must also provide clear information to help customers decide whether or how to use their mobile phone abroad.

Information about roaming charges will include:

  • any fair use limits or time limits that apply;
  • setting a spend cap to limit their spend; and
  • where to find additional information about roaming.


In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border. As part of this, networks must enable customers to reduce or limit their spending on roaming while in the UK.

[Ofcom statement]

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