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ExclusiveAdvertising gets truly personal with Pontis

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

ExclusiveTop ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

ExclusiveAre brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Ofcom says mobile contracts should ditch inflation-related price rises
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Ofcom says mobile contracts should ditch inflation-related price rises

Mark

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UK telecoms regulator Ofcom wants to ban inflation-related rises in telecoms contracts. Instead, it says any potential mid-contract price rises should be set out in pounds and pence.

Many phone, broadband and pay TV companies currently increase their customers’ tariffs in line with a percentage formula linked to inflation. For example, a company might tell customers it will increase their monthly bill every April by the Retail Price Index.

However, as the rate of inflation and the RPI will vary from year to year, Ofcom says customers are required to commit to a contract without being certain about the prices they will pay.

As a result, Ofcom wants potential price rises during a contract to be defined in terms of specific amounts rather than percentages.

Its proposed new rule would require any prices and price rises in a customer’s contract to be set out in pounds and pence, prominently and transparently, at the point of sale. This would prevent providers from including inflation-linked or percentage-based price rise terms in new contracts.

Ofcom’s consultation is open until 13th February 2024, with a final decision expected in spring 2024.

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