Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

A fifth of consumers now book holidays via their mobile phones, says Tradedoubler

Mark

Share:

Print

Rate article:

5.0
Rate this article:
5.0

Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones. The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.

Market research company Fox Insight contacted 2,500 smartphone users in the UK, France, Germany, Italy, Netherlands, Spain, Sweden and Poland who shopped at least once a month online.

The figure was highest amongst 25 to 34-year-olds; 28% of this age group had booked holidays via mobile in the past year.

62% of people who’d taken a holiday in the past two years had chosen to book their flights and hotels separately instead of picking a traditional ‘package deal’.

Most travellers were using performance marketing sites and applications to help them find the best price. 59% used websites or apps when choosing holidays, 57% for hotels and 53% for flights.

Dan Cohen, Regional Director at Tradedoubler, said “Holidaymakers now have unprecedented levels of information and offers at their fingertips and it’s driving a significant shift in how they research and book holidays. One in five now book holidays using a mobile, a figure that rises to 28% amongst mobile-savvy 25-34 year olds. Airlines, hotels and holiday operators without a presence on the right performance channels are going to lose out.”

Europeans currently spend over €98 billion (£84.7 billion) online on travel, with this figure expected to grow by 7% per year to reach €112.2 billion in 2014. At the moment 41% of all consumer travel spend is online; this is predicted to reach 44% by 2014.

Booking Holidays via Mobile 2013 [Tradedoubler]

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveLast week at The Fonecast: 26th November 2012

Mark Bridge writes:

It’s time to ‘ketchup’ with last week’s biggest mobile industry news stories - and where better to start than with HP’s claims of ‘saucy’ behaviour?  It’s launched an investigation into last year’s acquisition of UK company Autonomy, claiming the software company had ‘spiced up’ its valuation. Condiment-based puns aside, it’s a serious matter that could see key players from the deal charged with cooking the books.

ExclusiveOperation Mobile as military prepares to synchronise with smartphones

Kevin Deal, Vice President of Aerospace & Defence at IFS North America, writes:

It is difficult to believe that the idea of a hand-held mobile phone was an alien concept only a few short decades ago. From brick-sized analogue devices to wafer thin smartphones with processing capabilities comparable to those of laptops, new technology is constantly pushing the boundaries of what we can expect from our phones. And, in a reverse of the normal pattern of technology innovation, a development driven by consumers is set to have an important impact on aerospace and defence (A&D).

ExclusiveLast week at The Fonecast: 19th November 2012

Mark Bridge writes:

The last few days have been particularly busy for UK telecoms regulator Ofcom. It started the week by announcing its rules for next year’s UK 4G mobile spectrum auction – expect services to go live in around six months – and it ended the week with plans to avoid a 5G capacity crunch.

ExclusiveConsumer privacy, opt-in marketing and the future of mobile

Mark Bridge writes:

Today’s consumers receive a seemingly never-ending stream of online information from their social networks, from websites, in their email and on their mobile devices. But is there a way to let individuals stay in control whilst also helping companies advertise their products?  According to nFluence Media, there definitely is.

To find out more, I spoke to Henry Lawson, co-founder and CEO of nFluence, and started by asking him to explain exactly what nFluence did.

ExclusiveDoro aims at the sweet spot for easy-to-use mobile phones

Mark Bridge writes:

Here’s a statement that’ll come as no surprise to anyone who works in the UK mobile industry.

For many people, their mobile phone isn’t just a communication device. It’s a personal statement.

Of course it is. Why else can you buy a gold-plated iPhone, a diamante-encrusted Blackberry or a Samsung Galaxy SIII in colours “inspired by the Earth’s richest materials”?

RSS
First2829303133353637Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«July 2026»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive