Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

Mobile shoppers are buying dearer products, according to a new m-commerce survey

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mobile content and commerce group MEF has published its third annual mobile consumer survey, which involved 10,000 respondents from 13 countries.

It notes that the number of purchases via mobile devices has fallen for the first time, from 54% of mobile media users last year to 42% in 2013, but the value of individual purchases is going up.

In fact, there’s been a 6% decline in lower-value items (under $15.99) and a 6% increase in consumers purchasing high-spend items worth $150 and above. 39% of consumers now used their mobiles for higher-value purchases, compared with 37% for lower-value purchases.

Overall, 65% of all mobile media users had purchased goods or services from their mobile device.

However, consumer trust is an increasing issue. 40% of people said trust was a barrier to increased adoption and purchasing behaviour, compared with 35% in 2012 and 27% in 2011.

Andrew Bud, the Global Chair of MEF, said “MEF’s 2013 annual study vividly illuminates the worldwide emergence of Mobile 3.0, the next phase in the evolution of mobile content and commerce. In Mobile 3.0, mobile has become the primary tool for engagement and transaction in consumers’ digital lives, creating exciting new opportunities and challenges. As an industry, we must continue to work to reduce the barriers to this growth, and especially to ensure trust and confidence in the ecosystem and its business models.”

[MEF Global Consumer Survey 2013]

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveLast week at The Fonecast: 26th November 2012

Mark Bridge writes:

It’s time to ‘ketchup’ with last week’s biggest mobile industry news stories - and where better to start than with HP’s claims of ‘saucy’ behaviour?  It’s launched an investigation into last year’s acquisition of UK company Autonomy, claiming the software company had ‘spiced up’ its valuation. Condiment-based puns aside, it’s a serious matter that could see key players from the deal charged with cooking the books.

ExclusiveOperation Mobile as military prepares to synchronise with smartphones

Kevin Deal, Vice President of Aerospace & Defence at IFS North America, writes:

It is difficult to believe that the idea of a hand-held mobile phone was an alien concept only a few short decades ago. From brick-sized analogue devices to wafer thin smartphones with processing capabilities comparable to those of laptops, new technology is constantly pushing the boundaries of what we can expect from our phones. And, in a reverse of the normal pattern of technology innovation, a development driven by consumers is set to have an important impact on aerospace and defence (A&D).

ExclusiveLast week at The Fonecast: 19th November 2012

Mark Bridge writes:

The last few days have been particularly busy for UK telecoms regulator Ofcom. It started the week by announcing its rules for next year’s UK 4G mobile spectrum auction – expect services to go live in around six months – and it ended the week with plans to avoid a 5G capacity crunch.

ExclusiveConsumer privacy, opt-in marketing and the future of mobile

Mark Bridge writes:

Today’s consumers receive a seemingly never-ending stream of online information from their social networks, from websites, in their email and on their mobile devices. But is there a way to let individuals stay in control whilst also helping companies advertise their products?  According to nFluence Media, there definitely is.

To find out more, I spoke to Henry Lawson, co-founder and CEO of nFluence, and started by asking him to explain exactly what nFluence did.

ExclusiveDoro aims at the sweet spot for easy-to-use mobile phones

Mark Bridge writes:

Here’s a statement that’ll come as no surprise to anyone who works in the UK mobile industry.

For many people, their mobile phone isn’t just a communication device. It’s a personal statement.

Of course it is. Why else can you buy a gold-plated iPhone, a diamante-encrusted Blackberry or a Samsung Galaxy SIII in colours “inspired by the Earth’s richest materials”?

RSS
First2829303133353637Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«August 2026»
MonTueWedThuFriSatSun
272829303112
3456789
10111213141516
17181920212223
24252627282930
31123456

Archive