Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

ExclusiveSmartphones, mobile apps and social networking in medical education

Mark Bridge writes:

I wasn’t supposed to be at this year’s AMEE 2012 conference in Lyon. AMEE is the Association for Medical Education in Europe, which - as you can probably guess - has very little direct connection with the mobile phone industry. However, my wife was going because she works in medical education. Me?  I fancied a trip to France.

ExclusiveEe-ee-ee, says Everything Everywhere

Mark Bridge writes:

Mobile networks have changed, haven’t they?

Once they were all about delivering service. Coverage. Quality. Price. Now it’s much more about branding.

Everything Everywhere has announced it’s to become EE, an obvious abbreviation that’s been used in mobile industry briefings pretty much since the company was created two years ago. It joins the likes of Kentucky Fried Chicken, Hennes & Mauritz, British Home Stores, Independent Television and Marks & Spencer, although all of these took decades to transition into businesses that were just described by their initials.

ExclusiveLast week at The Fonecast: 10th September 2012

Mark Bridge writes:

It’s a smartphone autumn, as prophesied a few weeks ago by the Carphone Warehouse and many others. The frenzy of big-name announcements led by Samsung at Berlin’s IFA has given way to stand-alone media presentations from Nokia, Motorola and Amazon.

ExclusiveWith instant-pay apps, wallets can stay home

Ted Landphair of voanews.com writes:

A lot of people gave up carrying much cash a long time ago, since they knew ‘plastic’ - a credit or debit card, or a store or public transit ‘smart card’ - would be accepted just about everywhere.

But to hear tech companies tell it, plastic cards will be museum pieces as well before long.

ExclusiveLast week at The Fonecast: 27th August 2012

Mark Bridge writes:

It was a week of dramatic contrasts in the mobile phone industry. We started with Everything Everywhere’s news that 4G service was coming to the UK this year – possibly with a new brand that’ll work alongside Orange and T-Mobile. Meanwhile Three UK seems to have its own plans that involve acquiring some excess 4G spectrum from Everything Everywhere. There was much muttering from Vodafone and O2, although whether this’ll manifest itself as legal action remains to be seen.

RSS
First3233343537394041Last

Recent Podcasts

Podcasts

The Coupon's Tale

Mark

Podcast - 26th March 2013

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mobile has been called the new frontier in consumer loyalty.

But exactly how can mobile technology be used to improve the customer experience in high-street shops?

To learn more, we've joined the discussion panel for The Coupon's Tale. The group is moderated by Russell Buckley with contributions from Katie Lips, Coen van Breda, David Hueso, Troy Norcross and Priya Prakash.

Topics include:

  • What does loyalty mean from a business perspective?
  • Is the mobile phone an enabler or a disintermediator for consumer loyalty?
  • Do consumers understand the value of their loyalty?
  • Can coupons be used in long-term loyalty programmes?

The Coupon's Tale was arranged by Heroes of the Mobile Fringe and took place during Mobile World Congress 2013.

Our programmes can be received automatically every week by subscribing free via iTunes or by using our RSS feed. You can also listen to the programme on our website audio player or by downloading the mp3 file.

Documents to download

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Follow thefonecast.com

Archive Calendar

«July 2026»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive