Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

First Alicia Keys, now Mercedes F1 is the latest partner for BlackBerry

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

BlackBerry has announced that it’s the Official Mobile Computing Partner for the MERCEDES AMG PETRONAS Formula One Team.

This follows the company’s announcement of its BlackBerry 10 platform last week and its appointment of singer/songwriter Alicia Keys in the new role of Global Creative Director. She’s now working with film director Robert Rodriguez and author Neil Gaiman on projects that are designed to be a creative collaboration between the three artists, the BlackBerry company and BlackBerry users.

BlackBerry’s role as Mobile Computing Partner will see it working with the Mercedes F1 team on technical and marketing opportunities. It’ll be using its BlackBerry 10 platform to deliver tools and services for the team, there’ll be smartphones for team members and BlackBerry will also be developing apps for fans.

Expect to see the BlackBerry brand on the new F1 W04 Silver Arrow car and on the race suits worn by drivers Lewis Hamilton and Nico Rosberg.

Ross Brawn, Team Principal at the MERCEDES AMG PETRONAS Formula One Team, said “We are looking forward to embracing the new BlackBerry 10 platform at both a technical and operational level, as well as collaborating with the team at BlackBerry to bring new mobile innovation to MERCEDES AMG PETRONAS. It is especially pleasing to be able to launch this exciting partnership today as the latest Silver Arrow takes to the track with BlackBerry branding.”

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveEnterprise smartphones are a Trojan Horse

Ralf-Gordon Jahns of research2guidance writes:

The ever increasing demand for access to company data on the go has compelled companies to address the complexity of application deployment, device management, security management and user support. These factors will lead mobile device policy setting to become one of the most important decisions for IT departments.

ExclusiveCan net neutrality ever be a bad thing?

Mark Bridge writes:

If I’m paying for internet access - whether the arrangement is with a broadband service provider for my home or a mobile network operator on my smartphone - I want to be able to use that access however I want. That’s pretty much what net neutrality is all about.

But the debate isn’t necessarily as straightforward as it sounds. To learn more, I spoke to Doug Suriano, Chief Technology Officer at mobile broadband solutions company Tekelec.

ExclusiveHollywood plugs in to tech start-ups

Elizabeth Lee of voanews.com writes:

Smart phones and tablet computers have become so popular that they are now a part of everyday life for many people around the world. These devices have also prompted an explosion of mobile applications. Hollywood is plugging in to this potentially profitable world of new technology.

Review of Nexus 7 audio recording

ExclusiveReview of Nexus 7 audio recording

Mark Bridge writes:

By now, everyone who's anyone has offered an online 'unboxing' of their Asus Google Nexus 7. And if they haven't, there's probably a review on the way.

I'm very happy with mine. But there was one particular usage scenario I was curious about. How would it function as an audio recorder?

RSS
First3435363739414243Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«July 2026»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive