Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

PC World turned to the Dark Side... now Vodafone signs Yoda for TV advertising

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

It seems only a couple of months ago that Darth Vader, Lord of the Sith, left the fictional Star Wars universe and started working for Currys and PC World. He’d obviously been pursuing the C3PO and R2D2 robots that had appeared in his employer’s TV advertising a year earlier.

Now it’s Vodafone’s turn to borrow from Star Wars, having signed 900-year-old Yoda to appear in a series of television adverts. The first ad, which is scheduled to appear on Channel 4 tomorrow night, shows Yoda discovering his Jedi skills aren’t needed to help Vodafone customers.

The 60-second TV advert features Vodafone RED Box, a service that automatically transfers the content of an old mobile phone to a new handset. Future ads will showcase Vodafone’s Data Test Drive, Tech Team and Buyback services.

Danielle Crook, Director of Brand Marketing at Vodafone UK, said “These small things can mean the world to our customers – it’s why we have developed a range of simple services to help them feel confidently connected on the go. The campaign with Yoda shows that you don’t need to be a Jedi Master to unlock the power of mobile internet.”

Comments

Collapse Expand Comments (1)
SuperUser Account

I've just seen Windows Phone 7 and Yoda in the same video at the same time. What a start to 2012! I'm sure there a lot of Yodafone jokes going around Newbury at the moment.

1
0
You don't have permission to post comments.

Opinion Articles

ExclusiveLast week at The Fonecast: 23rd July 2012

Mark Bridge writes:

Internet veteran Yahoo! provided last week’s biggest news, at least in terms of press coverage. It appointed Marissa Mayer as its President and Chief Executive Officer, having enticed her away from Google after 13 years.

ExclusiveEricsson will 'muddle through' as income falls

Mark Bridge writes:

I spend much of my time writing about telecommunications and technology. I spend a fair amount of time dealing with big technology-related companies. Yet although I understand many aspects of telecoms, I certainly wouldn’t want to run one of those businesses. It’s a question of relevant experience.

ExclusiveApps World 2012: something for everyone... and for every platform

Apps World 2012 takes place on Tuesday 2nd October and Wednesday 3rd October at the Earls Court 2 exhibition centre this year. It combines an exhibition with workshops and conference sessions designed for mobile developers, marketers, network operators, manufacturers and other mobile industry professionals.

In addition, there’s an award event - the Appsters awards - with a drinks reception and party at The Roof Gardens in Kensington on the Tuesday night.

ExclusiveLast week at The Fonecast: 16th July 2012

Mark Bridge writes:

BlackBerry and bad news seem inextricably linked at the moment. RIM’s CEO admits he’s “not satisfied” with recent company performance and warns of challenging times ahead... and then the company is hit by a $147 million dollar damages order for patent infringement.

Mind you, Research In Motion wasn’t the only mobile company bringing disappointment into the mainstream news last week.

Application review for CamScanner

ExclusiveApplication review for CamScanner

Mark Bridge writes:

Every so often, I see a new product that I’d like to review. I’ll usually send a note to the relevant company, borrow a review copy and send it back when I’ve finished.

And every so often I’ll be approached by a company that wants me to review a product. Sometimes I’ll say yes, sometimes I’ll say no. It all depends whether or not I think I’m the right person for the job.

When IntSig offered me a copy of a mobile application called CamScanner, I wasn’t too sure. It seemed very clever... but I wasn’t convinced I’d have much use for it.

RSS
First3536373840424344Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«July 2026»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive