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Last week at The Fonecast: 21st May 2012

Mark

A different kind of share for Facebook CEO

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Mark Bridge writes:

What a week for Facebook co-founder and CEO Mark Zuckerberg. Not content with transforming his company through its stock market flotation, he then went on to marry. What does this reveal?  Well, he’s clearly capable of multi-tasking and he’d rather wear a suit for social occasions than for work.

A few days before Friday’s share sales started, Facebook acquired the technical team behind Android photo-sharing application Lightbox. There’s no mention of costs but I doubt it came close to the staggering $1 billion paid for Instagram. Lightbox’s online service will close in mid-June.

It was also a good week for mobile payments (yet again, some might say) as iZettle announced the beta release of its mobile payment service in the UK. iPhone and iPad users can attach a plug-in chip-card reader that can turns their device into a credit card terminal.

The ever-increasing versatility of mobile phones was emphasised by new research that didn’t just show an increase in the number of smartphone users (and a boost in Android’s popularity) but an increase in the number of downloaded applications as well.

Meanwhile over in the world of business, research commissioned by BT showed that over 80% of IT managers thought a Bring Your Own Device policy gave businesses a competitive advantage. Perfect timing for Cortado to combine its cloud desktop app with mobile device management, I’d say – and for HTC to promote its business-focussed HTCpro service (even if getting hold of HTC phones isn’t so easy for some people).

Is all this the honest truth?  Well, it seems the easiest way to find out is to send a text message. A new study from the University of Michigan Institute for Social Research has suggested that people are inclined to be more honest when they’re texting and also tend to give answers that are more precise. Mind you, it’ll probably be a while before SMS is used in every research situation.

yor honR, im tellin you, I wz not ther

Start your week with a reminder of the latest mobile headlines. Simply register at TheFonecast.com by clicking the link at the top right-hand corner of our home page and we’ll send you this weekly news summary by email.

The Fonecast is sponsored by 51Degrees.mobi. More details about advertising and sponsorship opportunities are available on the About us section of our website.

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Opinion Articles

ExclusiveIan Brown, CEO of Axell Wireless, talks about underground mobile phone coverage

Mark Bridge writes:

Just a few weeks ago WiFi was made available on a number of London Underground stations - yet mobile coverage still stops when you go down the escalator.

So why is it taking so long for us to get mobile phone service on the Tube?

For an insight into some of the challenges and the possible solutions I spoke to Ian Brown, CEO of Axell Wireless. The company is a leader when it comes to providing additional wireless coverage in confined spaces - from tunnels to sports stadiums - and is currently involved in the project to install mobile phone service on the Channel Tunnel.

ExclusiveLast week at The Fonecast: 9th July 2012

Mark Bridge writes:

It was a good week for technology stories hitting the mainstream news, thanks to the apparent appearance of a Higgs boson, Sir Alan Sugar’s YouView online TV service and football goal-line technology.

Mobile-related news hasn’t been quite so big, although plenty of well-known names have turned up in the headlines. What’s also been turning up – rather more than usual – is the presence of WiFi.

Last week at The Fonecast: 25th June 2012

ExclusiveLast week at The Fonecast: 25th June 2012

Mark Bridge writes:

Microsoft started last week with news of an own-brand rival to the Apple iPad. The new Windows-based Microsoft Surface tablets will start to appear later this year, although full details of the specifications – including whether or not there’ll be cellular connectivity – remain unconfirmed.

ExclusiveAdding a little extra to every mobile sale will make a big difference

Mark Bridge writes:

Is there any product that offers as much potential for additional sales as the mobile phone?

When I visit a coffee shop to buy a coffee, I’m often asked “would you like any pastries or muffins with that?”

On the one occasion that I bought a new car, I was offered the option of paying extra for different colours, for floor mats and for a fancy stereo. When you buy a DVD player or a games console, it’s pretty obvious you’ll be paying extra for entertainment.

Yet, when you consider the variety of add-ons available in the mobile industry, I’d say smartphones were in a league of their own.

ExclusiveLast week at The Fonecast: 18th June 2012

Mark Bridge writes:

Oh, how cheerful we were last Monday. Apple previewed iOS6, which will bring mobile tickets (and 200 other new features) to the iPhone and iPad this autumn. Vodafone cut the cost of using your phone in Europe with its flat-rate £3-per-day EuroTraveller deal and a few days later Three came up with its own ‘unlimited’ European data roaming.

Yet by the end of the week there were fewer smiles in the mobile industry.

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