Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

1 in 7 European smartphone owners have shopped on their devices

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

New data from the comScore MobiLens service has shown how smartphones are increasingly associated with retail shopping in France, Germany, Italy, Spain and the United Kingdom. Overall, one in five European smartphone users (20.4%) had used their handset to access a retail web site, with more than a quarter of UK smartphone owners (27.6%) visiting retail web sites on their phones.

Across the EU5 countries, one in seven smartphone owners (14.6%) completed a retail transaction on their phone in August 2013.

Mobile retail activity amongst smartphone owners from the EU5: three-month average ending August 2013

  Target audience % of smartphone audience
Total Smartphone Audience: 13+ years old 155,772,000 100%
Purchased goods or services 22,765,000 14.6%
Type of goods or services purchased    
Clothing or accessories 8,411,000 5.4%
Consumer electronics/ household appliances 5,957,000 3.8%
Books (excluding eBooks) 5,861,000 3.8%
Tickets 5.352,000 3.4%
Personal care / hygiene products 4,118,000 2.6%

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveIan Brown, CEO of Axell Wireless, talks about underground mobile phone coverage

Mark Bridge writes:

Just a few weeks ago WiFi was made available on a number of London Underground stations - yet mobile coverage still stops when you go down the escalator.

So why is it taking so long for us to get mobile phone service on the Tube?

For an insight into some of the challenges and the possible solutions I spoke to Ian Brown, CEO of Axell Wireless. The company is a leader when it comes to providing additional wireless coverage in confined spaces - from tunnels to sports stadiums - and is currently involved in the project to install mobile phone service on the Channel Tunnel.

ExclusiveLast week at The Fonecast: 9th July 2012

Mark Bridge writes:

It was a good week for technology stories hitting the mainstream news, thanks to the apparent appearance of a Higgs boson, Sir Alan Sugar’s YouView online TV service and football goal-line technology.

Mobile-related news hasn’t been quite so big, although plenty of well-known names have turned up in the headlines. What’s also been turning up – rather more than usual – is the presence of WiFi.

Last week at The Fonecast: 25th June 2012

ExclusiveLast week at The Fonecast: 25th June 2012

Mark Bridge writes:

Microsoft started last week with news of an own-brand rival to the Apple iPad. The new Windows-based Microsoft Surface tablets will start to appear later this year, although full details of the specifications – including whether or not there’ll be cellular connectivity – remain unconfirmed.

ExclusiveAdding a little extra to every mobile sale will make a big difference

Mark Bridge writes:

Is there any product that offers as much potential for additional sales as the mobile phone?

When I visit a coffee shop to buy a coffee, I’m often asked “would you like any pastries or muffins with that?”

On the one occasion that I bought a new car, I was offered the option of paying extra for different colours, for floor mats and for a fancy stereo. When you buy a DVD player or a games console, it’s pretty obvious you’ll be paying extra for entertainment.

Yet, when you consider the variety of add-ons available in the mobile industry, I’d say smartphones were in a league of their own.

ExclusiveLast week at The Fonecast: 18th June 2012

Mark Bridge writes:

Oh, how cheerful we were last Monday. Apple previewed iOS6, which will bring mobile tickets (and 200 other new features) to the iPhone and iPad this autumn. Vodafone cut the cost of using your phone in Europe with its flat-rate £3-per-day EuroTraveller deal and a few days later Three came up with its own ‘unlimited’ European data roaming.

Yet by the end of the week there were fewer smiles in the mobile industry.

RSS
First3637383941434445Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«June 2026»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive