Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

2ergo offers a simple way to create targeted mobile marketing campaigns

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

2ergo, recently in the news after developing an iPhone app for Pizza Express, has launched a new mobile marketing service for businesses. It’s called mobileDNA and gives businesses the chance to send targeted offers and vouchers to mobile phone users.

The service uses 2ergo’s database of ten million opted-in mobile phone users from the UK. This contains age, interests and location information along with data from the users’ mobile behaviour and transactions.

As a result, campaigns can be created in days - and without participating companies needing to make any major investment in infrastructure.

John Stevens, group managing director of 2ergo, said “Our mobile campaign package is a world first – marketers not only have access and insight into 10m mobile phone users, but also the ability to set up targeted, compelling mobile campaigns extremely quickly. There’s no requirement to invest in mobile infrastructure, meaning marketers feeling overwhelmed about getting their mobile strategy right now have an effective, expedient way of targeting prospective customers, and securing their long-term loyalty.”

To launch the new service, 2ergo has created a set of tips for marketers who want to launch an effective and targeted mobile campaign. The guide can be downloaded from http://mailshot.2ergo.com/acquisitionguide

Comments

Collapse Expand Comments (1)
Noelle

This is interesting. The most important part of a mobile campaign is to get your customers to opt-in to YOUR database. Not to send messages to a random opt in list.

0
0
You don't have permission to post comments.

Opinion Articles

Exclusive4G doesn't come to Three

Mark Bridge writes:

Earlier today, Three.co.uk published a blog post headlined “4G comes to Three”. But it hasn’t.

I spent most of this morning here at Mobile World Congress muttering about the blog before returning to it this afternoon. And suddenly it’s changed.

The blog post remains. The headline is completely different. Now we’re told “Three to launch leading edge 3G service”.

ExclusiveWindows 8 – 2012’s Biggest Mobile Milestone

James Rosewell writes:

Microsoft’s Windows 8 announcement today is as significant to the mobile industry as Apple’s iPad launch 2 years ago. Windows 8 will work on tablets, ultra books, desktops, laptops and 82” big screens. Not only that but it’ll support touch on all these devices.

“We're in a world where tablets are about touch, and PCs are about keyboard. We're changing those assumptions” Steven Sinofsky President, Windows and Windows Live Division says.

ExclusiveHow far does it go, mate?

Geoff Varrall of RTT writes:

About 15,000 years ago some indigenous Northern Australians decided that they needed a more efficient way of talking to each other than just shouting a lot.

And blowing into a long cylindrical tube proved to be just what was needed and seriously useful fun – the dawn of the didgeridoo.

Trumpets and bagpipes were invented at about the same time. The ancient Greeks used the trumpet in battlefield communication to devastating effect.

The way you can tell that your didgeridoo is better than everyone else’s didgeridoo is to blow into it and see how far the sound goes.

ExclusiveLast week at The Fonecast: 20th February 2012

Mark Bridge writes:

Any sufficiently advanced technology is indistinguishable from magic. So said Sir Arthur C Clarke.

Last week’s magic was supplied by imaging company Scalado, which announced a new product called ‘Remove’. The clue’s in the name: it can automatically remove unwanted people from photos taken on a mobile phone. Expect to see it on a handset near you before too long.

ExclusiveLast week at The Fonecast: 13th February 2012

Mark Bridge writes:

It’s not been a good week for Nokia staff, with 4000 of them likely to lose their jobs from factories in Finland, Hungary and Mexico. The company says it’s moving device assembly to Asia, where it’ll be closer to component manufacturers. The three scaled-down factories will remain open with a new focus on smartphone customisation.

RSS
First4546474850525354Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«July 2026»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive