Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

2ergo offers a simple way to create targeted mobile marketing campaigns

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

2ergo, recently in the news after developing an iPhone app for Pizza Express, has launched a new mobile marketing service for businesses. It’s called mobileDNA and gives businesses the chance to send targeted offers and vouchers to mobile phone users.

The service uses 2ergo’s database of ten million opted-in mobile phone users from the UK. This contains age, interests and location information along with data from the users’ mobile behaviour and transactions.

As a result, campaigns can be created in days - and without participating companies needing to make any major investment in infrastructure.

John Stevens, group managing director of 2ergo, said “Our mobile campaign package is a world first – marketers not only have access and insight into 10m mobile phone users, but also the ability to set up targeted, compelling mobile campaigns extremely quickly. There’s no requirement to invest in mobile infrastructure, meaning marketers feeling overwhelmed about getting their mobile strategy right now have an effective, expedient way of targeting prospective customers, and securing their long-term loyalty.”

To launch the new service, 2ergo has created a set of tips for marketers who want to launch an effective and targeted mobile campaign. The guide can be downloaded from http://mailshot.2ergo.com/acquisitionguide

Comments

Collapse Expand Comments (1)
Noelle

This is interesting. The most important part of a mobile campaign is to get your customers to opt-in to YOUR database. Not to send messages to a random opt in list.

0
0
You don't have permission to post comments.

Opinion Articles

ExclusiveLast week at The Fonecast: 31st October 2011

Mark Bridge writes:

In the world of retail, you can’t move for Hallowe’en puns at the moment. You know the kind of thing. Spooky offers. Frighteningly low prices. Missing our deals will haunt you. There’s not the ghost of a chance we’ll shift these PlayBooks unless we cut the price.

ExclusiveWe interview ipadio CEO Dr Mark K Smith about the company's growth

Mark Bridge writes:

Two years ago we talked to Mark Smith about a new company he’d just launched. It was called ipadio and it offered a straightforward proposition: you made a phone call and ipadio would turn it into a live online broadcast with a permanent online recording - either as a free service for consumers or as a premium service for businesses.

This week I caught up with Mark again and started our conversation by asking him what had changed.

ExclusiveLast week at The Fonecast: 24th October 2011

Mark Bridge writes:

If there’s one theme that dominates the last seven days – and, let’s face it, I like to find a theme wherever possible – it’s new mobile devices.

We started the week with Apple having sold over four million units of the new iPhone 4S in the first three days since its launch. This was followed by Motorola Mobility reinvigorating its RAZR brand by applying it to a high-spec Android smartphone – which in turn was followed by Google and Samsung revealing the Galaxy Nexus.

ExclusiveTechnology makes cash transfers safer in Kenya

Cathy Majtenyi of voanews.com writes:

In the slums of Kenya's capital, residents and aid groups are using new technology to send and receive money.

Irene Okoth and her five children have been living on 50 cents a day in Nairobi's Korogocho settlement.  That is what she earns recycling garbage from the nearby dump.

ExclusiveAn introduction to mobile financial services with Gemalto

Mark Bridge writes:

Mobile banking. eBanking. Mobile money. m-payments. They’re all terms that are often thrown around interchangeably (and incorrectly) when talking about mobile financial services.

To help understand more about the difference facets of mobile commerce - from security concerns through to current implementation and future innovations - I headed for Gemalto’s recent Innovation Day at the Museum of London. I started by talking to Howard Berg, senior vice president at Gemalto, and admitted to him that I still thought of Gemalto as being a SIM card and smartcard manufacturer rather than the digital security company it’s become.

RSS
First5556575860626364Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«July 2026»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive