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ExclusiveLast week at The Fonecast: 26th September 2011

Mark Bridge writes:

Welcome to a summary of last week’s mobile industry news from TheFonecast.com.

The biggest mobile-flavoured story from the past seven days was probably HP’s replacement of its president and CEO. Léo Apotheker is out after less than a year, replaced by former eBay CEO Meg Whitman. It’s not likely to affect the company’s plans for webOS tablets and phones… but it’ll be interesting to see what Ms Whitman does next.

ExclusiveNot all mystery shopping is a complete mystery

Mark Bridge writes:

If you’ve worked in retail, you’re probably aware of the ‘mystery shopper’. This is someone who appears to be a regular consumer but is actually reviewing your performance. Perhaps they’re working for your employer, maybe they’re conducting an independent survey, they may even be reporting for a magazine or newspaper. But they’re about as welcome as a knock on the front door when you’re at home in the shower.

ExclusiveOnly 17 per cent of advertisers have a mobile-optimised site

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.

Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.

ExclusiveGeography meets Social Media on 'Geosocial' sites

Ted Landphair of voanews.com writes:

There’s a well-worn phrase in real estate: “location, location, location,” meaning that where a property is located, alone, means more than anything else when it comes to assessing its value.

But ‘location’ is getting new meanings in these days of smartphones and other hand-held devices.

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Recent Podcasts

Podcasts

We make our mobile industry predictions for 2014 and review our end-of-year forecasts from 2013

Mark

Podcast - 18th December 2013

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It's our last podcast of the year, which is the traditional time for us to predict what'll be happening in the mobile phone industry during the next 12 months... from forthcoming consumer technology to deals between network operators.

As well as making our 2014 predictions, we'll also be reviewing those we made last year and discovering how accurate our forecasts for 2013 really were.

Listen to the programme on our website audio player or by downloading the mp3 file. Alternatively, all our shows can be received automatically by subscribing free via iTunes, by using our RSS feed or on the Stitcher.com mobile app.

We'll make sure you don't miss out on the latest UK mobile telecoms news. Read the latest mobile headlines as they happen by following us on Twitter, via RSS or on our Facebook page. If you prefer updates by email, please sign up for our free weekly newsletter using the Register link in the top right-hand corner of our website.

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