Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

First Alicia Keys, now Mercedes F1 is the latest partner for BlackBerry

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

BlackBerry has announced that it’s the Official Mobile Computing Partner for the MERCEDES AMG PETRONAS Formula One Team.

This follows the company’s announcement of its BlackBerry 10 platform last week and its appointment of singer/songwriter Alicia Keys in the new role of Global Creative Director. She’s now working with film director Robert Rodriguez and author Neil Gaiman on projects that are designed to be a creative collaboration between the three artists, the BlackBerry company and BlackBerry users.

BlackBerry’s role as Mobile Computing Partner will see it working with the Mercedes F1 team on technical and marketing opportunities. It’ll be using its BlackBerry 10 platform to deliver tools and services for the team, there’ll be smartphones for team members and BlackBerry will also be developing apps for fans.

Expect to see the BlackBerry brand on the new F1 W04 Silver Arrow car and on the race suits worn by drivers Lewis Hamilton and Nico Rosberg.

Ross Brawn, Team Principal at the MERCEDES AMG PETRONAS Formula One Team, said “We are looking forward to embracing the new BlackBerry 10 platform at both a technical and operational level, as well as collaborating with the team at BlackBerry to bring new mobile innovation to MERCEDES AMG PETRONAS. It is especially pleasing to be able to launch this exciting partnership today as the latest Silver Arrow takes to the track with BlackBerry branding.”

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveGeography meets Social Media on 'Geosocial' sites

Ted Landphair of voanews.com writes:

There’s a well-worn phrase in real estate: “location, location, location,” meaning that where a property is located, alone, means more than anything else when it comes to assessing its value.

But ‘location’ is getting new meanings in these days of smartphones and other hand-held devices.

ExclusiveThis week at The Fonecast: 11th September 2011

Mark Bridge writes:

Welcome to this week's news summary from The Fonecast. Sorry it's late but I have a reasonably good excuse. On Friday I was in central London to meet Hans Eriksson of Bambuser. He was about to stream his life online for 24 hours, relying on social networking to find him off-beat attractions. You'll find our conversation on TheFonecast.com – and the results are at bambuserchallenge.tumblr.com

ExclusiveLooxcie 2 wearable video camera review

Mark Bridge writes:

Every so often I see a piece of mobile technology that I really want to get my hands on. Most recently, that’s been the Looxcie 2 – which is probably best described as a wearable camcorder.

Now, that in itself is nothing new – it’s possible to buy a set of sunglasses with a built-in mini video camera or even a small digital camera that fits to your cycle helmet – but this has two distinct tricks up its sleeve.

RSS
First6061626365676869Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«July 2026»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive