Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

Smartphones have become an essential parenting tool for mobile mums

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Online parenting site BabyCentre has published a survey that shows over half of all mums considered their smartphone to be an ‘essential tool’ to help with parenting. Almost three in five said it helped to reduce the isolation of new motherhood, while 40% described their mobile device as a ‘backup brain’.

The 2013 Mobile Mum Report showed smartphone adoption up 21% from last July to 87%, while tablet ownership was up 128% to 41% of mums.

Apple was the favoured smartphone brand with a 45% share (up 6% from July 2011), followed by Android at 43% (up a remarkable 4200%) and BlackBerry at 6% (down 79%).

Vincent DeLorca, UK General Manager and VP of Global Partnerships at BabyCentre, said “For the modern mum, the smartphone is indispensable. It is the first thing she checks when she wakes up, and the last thing she looks at before going to sleep. She reaches for it to help her manage her finances, organise tasks, shop, entertain the kids and interact with friends – it’s incredible how much a part of family life this device has become.”

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveI'm unconvinced about the new T-Mobile hybrid tariff

Mark Bridge writes:

I don't like marketing spin. You know, the kind of thing where the small print contradicts the headlines or where an embarrassing u-turn becomes a benefit. Given my chosen profession, I find it tends to stand out.

And so I turn my attention to T-Mobile's new 'You Fix' tariff. Sounds rather like T-Mobile's 2005 'U-Fix' tariff, but that may be coincidence. You pay a fixed monthly fee and - if you use all of your inclusive calls - you can add an additional allowance during the month by paying a bit more. Rather like buying a top-up on a prepay phone.

ExclusiveThis week at The Fonecast: 30th July 2011

Mark Bridge writes:

Those quarterly figures keep coming. In our Wednesday podcast we talked about Apple and Nokia – and since then we’ve heard from Everything Everywhere, LG, Motorola, Samsung (with its multi-million selling Galaxy S II), Telefonica and Virgin Media. Each had something positive to stay, although some were more convincing than others.

ExclusiveBurnside Telecom: the largest mobile phone manufacturer

Mark Bridge writes:

You could probably describe Burnside Telecom as the world's largest mobile phone manufacturer. No, not production volumes - but the physical size of its products.

This UK-based designer and manufacturer produces a variety of mobile devices, from office-style 'desktop mobile phones' to the type of rugged outdoor telephone used at railway crossings.

ExclusivePodcasts from The Fonecast: the best-kept secret of the UK mobile phone industry

Welcome to The Fonecast. We reckon we're the UK mobile phone industry's best-kept secret.

If this is the first time you’ve heard of us, we're podcasters and news reporters. Every Wednesday we produce a podcast - an online radio show - that brings you up to speed with everything that's been happening in the mobile business. And every Friday we take a closer look at a specific news story, a company, a product or a mobile trend.

RSS
First6465666769717273Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«July 2026»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive