Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

New report suggests app publishers should look to Brazil, Indonesia, Mexico, Turkey and India for growth

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

New information from mobile app analytics platform App Annie suggests that Brazil, Indonesia, Mexico, Turkey and India are the next growth markets for players in the mobile app industry to watch. It says the mobile infrastructure and rate of development in these countries is creating significant new opportunities for app publishers.

The data - from an analysis of Android and iOS apps - has been published in a new report produced in partnership with MEF, the mobile content and commerce community.

China is the largest of the growth markets, with downloads growing by 10% in the last year. This meant its overall total was the second-largest in the world, with only the USA ahead.

However, Brazil had a much higher growth rate, seeing app downloads double in the past 12 months. Downloads were also high in Indonesia (a 70% increase year-on-year), Mexico (60%), Turkey (60%) and India (30%).

Olivier Bernard, vice president of the EMEA region at App Annie, said “Emerging markets offer a huge opportunity for app publishers. However, moving into new markets is not always as simple as translating an app. As different cultures may respond differently to different monetization models or feature updates, local content and an understanding of the local app market, local competitors and local expectations is key to making the most of these rapidly growing opportunities.”

However, the report also notes that app revenue in emerging markets remains small when compared to more established markets. For example, the total number of app downloads in Germany remained stable from Q3 2013 to Q3 2014 - yet app revenue increased by 80% in the same period.

[Report: App Annie & MEF: Emerging Markets and Growth in the Global App Economy]

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveDead phone boxes are now ready for saving lives

Mark Bridge writes:

The public telephone box is disappearing as mobile phone coverage improves. In 2002, there were 92,000 BT phone boxes in the UK. Today, there are a total of 51,500 payphones… including 11,000 traditional red boxes. In order to preserve the appearance of rural life - if not the landline connection - BT has been asking parish councils across the UK if they'd like to adopt their local kiosk. Just £1 lets a community keep its red BT phone box (with the payphone taken out)… and 1,500 have been adopted so far.

ExclusiveThis week at The Fonecast: 9th July 2011

Mark Bridge writes:

Roaming charges are back in the news this week. Not the latest round of price cuts (or, to be technically correct, lower price caps) but the European Commission's plans for the future. As well as continuing the downward pricing trend for a few more years, Neelie Kroes also wants wholesale interconnection at capped rates and the option of a separate 'roaming contract' when you travel abroad.

ExclusiveThe changing face of app stores

Mark Bridge writes:

When applications first hit the headlines, there were many stories about developers making small fortunes just from selling applications. Now there’s much more focus on promoting the app.

To understand what's changed - and to discover how developers get their apps noticed inside ever-expanding app stores - I spoke to Carsten Frien. He's CEO & co-founder of mobile advertising marketplace madvertise, a company that's based in Germany and has recently opened an office in the UK.

ExclusiveRecycling mobile phones from Africa to Europe

Mark Bridge writes:

Recycling an unwanted mobile phone makes sense. It's good for the environment and it generates cash as well.

Newer phones recycled in Western Europe are likely to be reconditioned and resold locally, while older models may be reconditioned for use in developing countries. Damaged phones are either used for spares or are broken down for the metals and minerals in their components.

But what happens when people in those developing countries need to recycle their phones?

ExclusiveRIM denies fire but admits to presence of smoke

Mark Bridge writes:

Anonymous opinions about technology are all over the web... and they're not always pleasant. PC versus Mac. Apple versus Android. WiMAX vs LTE. Even a relatively light-hearted rant can be misinterpreted. Still, if some unknown voice is trying to irritate you, you just ignore them - right?

Wrong. Not if you're Research In Motion.

RSS
First6667686971737475Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«August 2026»
MonTueWedThuFriSatSun
272829303112
3456789
10111213141516
17181920212223
24252627282930
31123456

Archive