Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

Ad-funded MVNO Samba Mobile closes

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Advertising-funded virtual network Samba Mobile has closed down in the UK… just a month after rival MVNO Ovivo Mobile ceased trading.

Samba Mobile was formed in 2010 and launched its mobile network in 2012. It’s posted a message on its website that says “Samba has had to take the difficult decision to close, primarily due to high and increasing - and therefore unsustainable - data costs.”

It says these data costs have made its current model “unsustainable”. Customers who signed up this month will receive a refund for their SIM card or dongle; any credit that’s been bought and hasn’t been used will also be refunded.

The statement goes on to say “You have taken part in a unique experiment that has been welcomed by the ad industry – we have run over 1000 campaigns for our partners and have, to a large extent, proven that people are happy to consume advertising if they are in control of the experience and if they get something meaningful in return. We will be taking this experience into subsequent ventures.”

The Samba Mobile service had used the Three UK network. Customers received a basic data allowance by watching promotional videos online.

Comments

Collapse Expand Comments (1)
paul

I'm well p****d off, I've just lost 2 lines, my numbers & cash with that ovivo, now samba where its taken me 6 month to accrue 5.3 gig of data, only to lose the lot, unbelievable, who's next, asda & or giffgaff, they're also mvno's just like ovivo & samba, beware folks, be very careful which network you use, its as if the big boy's allow these mvno's to become established, then when they feel a slight pinch of lost custom, they pull the plug and let us all sink, its time some watchdog put some provisions in place to protect the public, but not the trading standards as all they can do with their sale of goods act is talk a glass eye to sleep.

3
0
You don't have permission to post comments.

Opinion Articles

ExclusiveDigiMo promises a fast, simple and smart mobile payment solution

Mark Bridge writes:

Almost everyone in the mobile telecoms industry seems to be looking for a perfect payment system that'll transform their mobile phone into some kind of electronic wallet. Yet despite many trial schemes – and a few commercial launches – cards and cash are still favoured by consumers and retailers in much of the world.

ExclusiveThis week at The Fonecast: 14th May 2011

Mark Bridge writes:

There's one tech story that’s dominated the week’s news: Microsoft buying Skype. "Why?" and "Really?" appear to be the top questions; we'll do our best to answer them and provide some more insight in Wednesday's podcast.

ExclusiveBBC Apprentice shows us what's wrong with Mobile Apps

James Rosewell writes:

Tonight's BBC Apprentice was about building a Mobile Application. Two teams of supposedly bright entrepreneurial talent were tasked with creating a Mobile App in 2 days. The App with the highest number of downloads 24 hours after being launched would win this stage of the competition. App stores didn't include Apple, but did include Nokia, Android and Blackberry.

ExclusiveUS launches cell phone emergency alert system

Peter Fedynsky of voanews.com writes:

The United States is introducing a new public alert system that will deliver warnings to mobile phones in the event of emergency. The system is first being rolled out in New York and Washington and will operate nationwide by April 2012.

RSS
First7475767779818283Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«July 2026»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive