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Beer o’clock

ExclusiveBeer o’clock

James Rosewell writes:

I noticed a new phenomenon at Mobile World Congress this year: Beer O’Clock. Come 5pm Monday through Wednesday, companies with larger booths would break out the Cerveza, Vino, Cava and a small number of Orange juices. All very sociable and fun… until the music started.

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We talk consumer privacy and opt-in mobile marketing with Henry Lawson of nFluence

Mark

Podcast - 17th November 2012

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In this special feature we're talking about mobile marketing and consumer privacy with Henry Lawson, CEO and co-founder of nFluence.

nFluence offers a technology solution that lets customers use their smartphone to personalise their marketing preferences in less than 30 seconds.

You can listen on our website audio player, via iTunes, by using our RSS feed or by downloading the mp3 file directly. Alternatively, install the Android, iOS or webOS Stitcher Radio app and stream the podcast straight to your mobile phone.

Discover the latest mobile industry headlines as soon as they happen by following us on Twitter, via RSS or on our Facebook page. If you prefer updates by email, please sign up for our free weekly newsletter using the Register link in the top right-hand corner of our website.

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