Online payment specialist mopay has introduced a new service that lets customers charge web site purchases to their mobile phone account with a single click. The new process is currently being offered via Telefonica and Vodafone in Germany.
Previously, customers always needed to enter their mobile number on a participating web site. They’d then receive a code by SMS and would enter this online to complete the purchase, even if they’d bought from the retailer before. The new process uses mopay’s proprietary technology to identify repeat customers via unique information, such as their phone model or mobile browser, which avoids the need for additional authentication.
Ingo Lippert, CEO of mopay, said “I am thrilled that we are able to offer our merchants and consumers this incredibly simple payment process. Telefonica and Vodafone, two of the largest telecommunication providers worldwide, are giving their German customers the opportunity to test this new payment experience through mopay - a tremendous demonstration of trust in our technology and drive to innovate. We now plan to roll out the new technology in as many of our 80 markets as possible.”