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ExclusiveThe Sony PlayStation Phone is not what you think it is

Mark Bridge writes:

I just wanted to have a few words about the Sony PlayStation Phone. I know I’ve been wrong about things in the past – and I have little doubt I’ll be wrong again – but I’d like to suggest a lot of people have been looking in the wrong place.

ExclusiveText message offers crop advice for Philippine rice farmers

Simone Orendain of voanews.com writes:

A new program offers rice farmers in the Philippines advice on fertilizer use via their cell phones.

International Rice Research Institute scientists have spent 18 years refining a computerized system to give farmers advice on just how much fertilizer to use...

ExclusiveThis week at The Fonecast: 22nd January 2011

Mark Bridge writes:

This week’s big news isn’t entirely mobile-related – but it is entirely worth mentioning. First we had Amazon snapping up the part of LOVEFiLM they didn’t already own. (Allow me to start the speculation about a video-streaming Kindle). And then Google CEO Eric Schmidt said he was leaving.

ExclusiveThis week at The Fonecast: 15th January 2011

Mark Bridge writes:

It's been a funny old week. With the International CES behind us and Mobile World Congress less than a month away, you’d be forgiven for thinking there wouldn’t be much big news until the world’s mobile mavens start arriving in Barcelona.

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UTuneMe introduces personalised audio advertising on smartphones

Mark

Podcast - 25th January 2013

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In this special feature we're talking to Shankar Meembat, co-founder and CEO of Exaget, about the company's new UTuneMe service.

It lets broadcasters add targeted audio advertisements to radio programmes that are streamed onto smartphones.

In addition, the UTuneMe service can be used to provide personalised news, traffic and weather information based on the customer's location and any other details they've shared.

Receive our podcasts automatically every week by subscribing free via iTunes or by using our RSS feed. You can also listen to the programme on our website audio player or by downloading the mp3 file.

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