Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

UK consumers increasingly concerned about smartphone theft

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Inhance Technology, which offers smartphone protection software, has published new research that shows 21% of UK consumers are more worried about being mugged for their smartphone or tablet than they were 12 months ago.

The figure is higher for women (26% feel more vulnerable) and for young adults aged 18-34 (30%). In the USA, 27% of consumers are more concerned about being robbed for their mobile device than they were 12 months ago.

It’s not just the loss of a physical device that troubles consumers: 74% of UK consumers believe the content on their mobile device is as valuable as the phone or tablet itself.

Paul Prendergast, CEO of Inhance Technology, said “The findings have serious implications for mobile retailers, carriers and insurance companies in terms of their warranty and insurance programs. Today’s smart consumer wants a device protection policy that will not only replace the device if lost, stolen or damaged but protect the sensitive and valuable data contained in smartphones and tablets.”

The Inhance Technology research, which was conducted by iReach Insights with a thousand UK respondents in the UK, found that 46% of consumers said they were more likely to buy a mobile device protection plan if it included an app to protect their content.

[Inhance Technology: Key USA and UK Consumer Concerns for Lost, Stolen and Damaged Mobile Devices]

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveThe positive cult of giffgaff

Mark Bridge writes:

Wouldn't it be great if mobile customers loved their networks so much that they'd fight for them?  Ofcom would be inundated with complaints from O2 users about its decision not to allow GSM frequencies to be used for 3G services. Vodafone customers would demand that Nokia pre-loaded the N8 with a Vodafone 360 application. Orange users would be sending petitions to radio stations, asking them to implement HD Voice on phone-ins. And giffgaff users would take to online forums to defend the service they receive.

Oh, hang on. That last one's already happening.

ExclusiveLet's stop being so girly about mobile phones

Mark Bridge writes:

I remember the 1980s. In fact, I rather enjoyed them. Hang on a sec, hear me out. There really was some good stuff there – not least the renaissance of "sisters doin' it for themselves". Oh, and the launch of the UK's first cellular mobile phone network.

RSS
First9091929395979899Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«June 2026»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive