Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

New ad-funded virtual mobile network launches in the UK

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

The UK has a new advertising-funded mobile phone network. It’s a virtual mobile network called Ovivo Mobile that’ll use the Vodafone network and has been developed through mobile virtual network aggregator Cognatel.

The SIM-only prepaid service will offer free monthly usage in exchange for targeted mobile advertising.

Customers pay £20 to sign up, which includes £15 of credit. They’ll then receive an allowance of 100 minutes and 100 text messages every month, along with a 10MB daily data allowance, in return for receiving advertising messages. Additional usage outside this allowance will cost 6p per call minute, per text and per megabyte. Additional free usage can be earned by recommending new customers via Facebook.

Dariush Zand, founder and CEO of the Ovivo Mobile MVNO, said “We are committed to setting customers free from the traditional mobile experience. We know that we won’t be right for everyone but customers that do choose Ovivo Mobile will get a fantastic free service simply by agreeing to receive adverts that closely match their interests. There will be no long term contracts or monthly commitments and the volume and duration of ads will be tightly controlled to safeguard the overall customer experience.”

Customers can pre-register at www.ovivomobile.com; the company says it’ll then contact new users within the next 2 weeks.

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

ExclusiveWhen it comes to mobile phone numbers, is the USA living in the past… or showing us the future?

Mark Bridge writes:

Last week the Wall Street Journal published a feature that explained how techies in New York wanted the city’s 212 area code as part of their mobile phone numbers. This may seem strange from a UK perspective until you realise that American mobile phone numbers don’t have dedicated mobile ‘dialling codes’. Instead, they’re all prefixed with a local area code and cost the same to call as those landline numbers they mimic.

ExclusiveUnlimited Internet means just 1GB at O2

James Rosewell writes:

Yesterday I received the following text message from O2: “You’ve gone over your data allowance on your mobile. You need to cut down or get a bigger Bolt On to keep using the internet.” I thought this was strange as I’ve an unlimited data bolt on applied to my O2 UK contract so I decided to telephone O2 customer services to find out a little bit more. Here’s what happened.

RSS
First929394959799100101Last

Recent Podcasts

ExclusivePodcast from Mobile World Congress 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

ExclusiveLooking back at February: from security scares to multiple MVNOs

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

ExclusiveA month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

RSS
12345678910Last

Follow thefonecast.com

Archive Calendar

«June 2026»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive