Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

Mobile ads will account for over 15 per cent of online advertising spending by 2016

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Berg Insight has calculated that the global mobile marketing and advertising market will grow in value from €2.6 billion last year to €17.2 billion (£14.3 billion) in 2016, which is the equivalent of growing by 37% each year. This will correspond to 15.2% of the total online advertising market in 2016 and 3.8% of the global advertising spend across all media.

According to the report, a boom in mobile advertising is on its way. Longer-established digital companies are now competing with mobile OS providers, while Facebook is also on the verge of establishing its presence in mobile advertising.

Rickard Andersson, Telecom Analyst at Berg Insight, said “The popularity of smartphones and the increasing availability of mobile media that can include mobile advertising are the main game changers. Brands are now progressively embracing the mobile channel, including the entire range of apps from games and entertainment to utility applications. Also mobile web advertising and opt-in SMS campaigns are popular.”

[Report brochure (pdf)]

Comments

Collapse Expand Comments (1)
dany

Retail is going mobile. People are not only using their phones to get more information on goods and services, both in-store and<br /> on-the-go, but also to purchase.(<a href="http://www.txtimpact.com/mobile_web.asp" rel="nofollow">www.txtimpact.com/mobile_web.asp</a>)<br />

0
0
You don't have permission to post comments.

Opinion Articles

Whatever happened to all my tech?

ExclusiveWhatever happened to all my tech?

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.

ExclusivePredictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Kapture review: the audio-recording wristband

ExclusiveKapture review: the audio-recording wristband

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

RSS
12345678910Last

Recent Podcasts

ExclusivePodcast - 11th July 2007

The Toshiba Portege G900 smartphone is reviewed, we interview new Extreme Mobile MD John McFarnon, Ian White from Mobile News talks about customer service, we play with Flexis Extreme and we discuss the week’s industry news headlines.

ExclusivePodcast - 4th July 2007

10 things you need to know about the Apple iPhone, an exclusive interview with Unique Distribution's new CEO, industry news and gossip, Ian White's outspoken opinion and a review of the 'phoneAlarm' utility program.

ExclusivePodcast - 27th June 2007

What's happening at Truphone? We talk to the company’s CEO, James Tagg. Ian White tells us about "poaching", and the team review the latest news and views from around the industry, plus review the Sony Ericsson W910i and Spybot Search & Destroy.

ExclusivePodcast - 20th June 2007

The team are joined by Faisal Sheikh of Fone Doctors and Ian White of Mobile News to discuss T-Mobile's rumoured exit from the dealer channel, 3G for all, as well as the rest of the weeks news. They review the O2 Cocoon and debate "Is the mobile internet finally ready for consumers?", and Theme-DIY to customise Nokia series 60s.

ExclusivePodcast - 13th June 2007

The team review the HTC Touch an iPhone contender, debate the question "Are customers getting the mobile services they want?", bring you the latest news and find time to review "Kojak - Detective Puzzles".

RSS
First96979899101103104105Last

Follow thefonecast.com

Archive Calendar

«June 2026»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive