Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Opinion

London NFC advertising disappoints

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mark Bridge writes:

Clear Channel NFC poster siteIt's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

I was there like a shot, brandishing my NFC-equipped Google Nexus S. At last, something practical I could do with my phone other than trying to read my Oyster card.

Would I get a movie clip promoting Avengers Assemble (as displayed on the adjacent poster)?

No.

Would I get more information about whatever brand of vodka was being advertised?

No.

Screenshot: Transport for London linkWould I be offered nothing but a link to Transport for London?

Yes.

Next time I won't bother.

 

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusiveThe ups and downs of the mobile telecoms industry

In today's podcast: Samsung's profit, UK mobile ad spending and Vertu's smartphone range are all increasing.

Meanwhile HTC's profit and the proportion of children with mobile phones are both going down. Discover the background to these news stories - and plenty more - in our regular weekly broadcast.

ExclusiveThe future of ring-back tones: we talk to Florent Stroppa of OnMobile

Ring-back tones offers consumers yet another way to customise their mobile phone service. Yet despite this - and the revenue opportunities that can be generated - many network operators don't provide ring-back tones.

In today's special feature we talk to Florent Stroppa of OnMobile to discover why the UK doesn't really seem to be bothered about ring-back tones... and whether the next-generation of interactive ring-back services could change this.

RSS
First1213141517192021Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive