Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Opinion

Did 2009 turn out the way we expected?

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mark Bridge writes:

At this time of year it’s something of a tradition – certainly within the mobile industry – to make predictions for the year ahead. It’s a trend we’ve followed with The Fonecast… and we’ve done reasonably well over the last few years.

We’ll be making this year’s predictions for 2010 in our programme on 23rd December. Ahead of that, I’ve been listening to our last show of 2008 to see what we thought 2009 would hold for us.

James said he expected mobile payment trials to become more public and more widespread in 2009 ahead of commercial launches in 2010. That’s certainly happened here in the UK as well as abroad. We’ve seen Square launch in the USA, investment in mobile money from Nokia and the world’s first commercial NFC mobile payment system in Malaysia. In the UK we heard about a partnership between Orange & Barclaycard and saw O2 launch the O2 Money debit card.

I decided not to choose the commercial launch of femtocells – a pity, because Vodafone’s Access Gateway arrived in July – and instead went for the safer option of location-based services becoming one of 2009’s biggest growth areas.

Sure enough, Google launched its Latitude location-sharing service, GyPSii introduced real-time location sharing on social networks, Twitter introduced the option of geo-located ‘tweets’ and the location-specific advertising returned to the headlines through O2 and Vodafone.

But it’s Iain who really hit the jackpot this year. He predicted a year of consolidation – and, my goodness, we’ve seen plenty of that. Orange and T-Mobile was the biggest news for the UK, although we also had The Carphone Warehouse taking over Tiscali, Google buying AdMob plus assorted purchases by Nokia, 2ergo and many others.

Calendar 2010So – our 2009 predictions turned out well. (Rather better than 2008, to be honest!)  Now it’s time for us to start thinking about 2010…

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusiveCan Pac-Man teach maths?

Can mobile devices be used for game-based learning as part of the school curriculum?

This discussion was recorded in Barcelona during Mobile World Congress 2013 as part of Heroes of the Mobile Fringe. The panel was moderated by Russell Buckley with contributions from Vincent Hoogsteder of Distimo, Volker Hirsch of BlackBerry and Alina Vandenberghe of Pearson.

ExclusiveMedia is dead, long live media!

Traditional media is in a state of flux, with consumers changing their media consumption habits. User-generated content, piracy and the rise of mobile are presenting even more challenges.

But what does it mean for publishers and media owners?

ExclusiveThe week's mobile news headlines: from Google Keep to Apple's maps

Today's edition of The Fonecast takes a look at the top mobile-related news stories from the past week, including the new Google Keep app, Apple's mapping acquisition and Facebook's VoIP service.

We also cover the BlackBerry World application store, a new UK 4G survey from eBay, in-car connectivity and the recent Yahoo! purchase of Summly.

ExclusiveThe Coupon's Tale

Mobile has been called the new frontier in consumer loyalty. But exactly how can mobile technology be used to improve the customer experience in high-street shops?

To learn more, we've joined a discussion group moderated by Russell Buckley with contributions from Katie Lips, Coen van Breda, David Hueso, Troy Norcross and Priya Prakash.

ExclusiveMobile Monday London: Finance, Incubators and Accelerators

New businesses need more than just a good idea. They also need money. That's why the Mobile Monday London group chose 'Finance, Incubators and Accelerators' as the topic for its recent meeting.

This special report offers a variety of perspectives on business funding in a panel discussion with John Spindler, Alistair Hill, Nic Brisbourne, Sitar Teli, Michel Sabatier and Inma Martinez.

RSS
First2021222325272829Last

Follow thefonecast.com

Archive Calendar

«June 2026»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive