Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

Mobile ads will account for over 15 per cent of online advertising spending by 2016

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Berg Insight has calculated that the global mobile marketing and advertising market will grow in value from €2.6 billion last year to €17.2 billion (£14.3 billion) in 2016, which is the equivalent of growing by 37% each year. This will correspond to 15.2% of the total online advertising market in 2016 and 3.8% of the global advertising spend across all media.

According to the report, a boom in mobile advertising is on its way. Longer-established digital companies are now competing with mobile OS providers, while Facebook is also on the verge of establishing its presence in mobile advertising.

Rickard Andersson, Telecom Analyst at Berg Insight, said “The popularity of smartphones and the increasing availability of mobile media that can include mobile advertising are the main game changers. Brands are now progressively embracing the mobile channel, including the entire range of apps from games and entertainment to utility applications. Also mobile web advertising and opt-in SMS campaigns are popular.”

[Report brochure (pdf)]

Comments

Collapse Expand Comments (1)
dany

Retail is going mobile. People are not only using their phones to get more information on goods and services, both in-store and<br /> on-the-go, but also to purchase.(<a href="http://www.txtimpact.com/mobile_web.asp" rel="nofollow">www.txtimpact.com/mobile_web.asp</a>)<br />

0
0
You don't have permission to post comments.

Opinion Articles

Whatever happened to all my tech?

ExclusiveWhatever happened to all my tech?

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.

ExclusivePredictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Kapture review: the audio-recording wristband

ExclusiveKapture review: the audio-recording wristband

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

RSS
12345678910Last

Recent Podcasts

ExclusiveA BlackBerry battle, SMS spam, iPhone innovation and wireless Leeds

In this week's podcast we find BlackBerry facing a legal battle, SMS spammers suffering a big fine and EE boosting its 4G data tariffs.

We're also talking about a new iPhone camera accessory from musician will.i.am, rich cross-network communications in Spain, free WiFi in Yorkshire and the year's most-popular mobile search terms.

ExclusiveHP makes a complaint, Nokia makes a Facebook phone... and much more

This week's podcast starts with news that HP is unhappy - but we resist the temptation to include any saucy puns that might spice up the story.

The programme also covers Nokia's new Facebook-friendly phone, plans for white space technology in the UK, shopping on smartphones, Samsung's Chinese suppliers, the demand for mobile data and a new app from Orange that seems to threaten its mobile business.

ExclusivePlenty of questions about 3G, 4G and 5G mobile network capacity

There's plenty of talk about mobile networks in this week's podcast. We start with a new charity-focussed MVNO before moving on to Ofcom's plans for avoiding a mobile capacity crunch.

There's also talk about WiFi offloading, BlackBerry's free voice calling service, Nokia's map business and much more as well.

ExclusiveDiary dates for UK 4G and BlackBerry 10... and much more

The UK's 4G spectrum auctions are given a start date, while RIM reveals the launch day for its BlackBerry 10 platform.

This week's podcast also covers the patent deal between Apple and HTC, the departure of Windows Live Messenger, the success of the Samsung Galaxy SIII and some mobile payment innovation.

RSS
First2526272830323334Last

Follow thefonecast.com

Archive Calendar

«June 2026»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive