Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

First Alicia Keys, now Mercedes F1 is the latest partner for BlackBerry

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

BlackBerry has announced that it’s the Official Mobile Computing Partner for the MERCEDES AMG PETRONAS Formula One Team.

This follows the company’s announcement of its BlackBerry 10 platform last week and its appointment of singer/songwriter Alicia Keys in the new role of Global Creative Director. She’s now working with film director Robert Rodriguez and author Neil Gaiman on projects that are designed to be a creative collaboration between the three artists, the BlackBerry company and BlackBerry users.

BlackBerry’s role as Mobile Computing Partner will see it working with the Mercedes F1 team on technical and marketing opportunities. It’ll be using its BlackBerry 10 platform to deliver tools and services for the team, there’ll be smartphones for team members and BlackBerry will also be developing apps for fans.

Expect to see the BlackBerry brand on the new F1 W04 Silver Arrow car and on the race suits worn by drivers Lewis Hamilton and Nico Rosberg.

Ross Brawn, Team Principal at the MERCEDES AMG PETRONAS Formula One Team, said “We are looking forward to embracing the new BlackBerry 10 platform at both a technical and operational level, as well as collaborating with the team at BlackBerry to bring new mobile innovation to MERCEDES AMG PETRONAS. It is especially pleasing to be able to launch this exciting partnership today as the latest Silver Arrow takes to the track with BlackBerry branding.”

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

Whatever happened to all my tech?

ExclusiveWhatever happened to all my tech?

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.

ExclusivePredictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Kapture review: the audio-recording wristband

ExclusiveKapture review: the audio-recording wristband

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Making mobile websites work better

ExclusiveMaking mobile websites work better

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

RSS
12345678910Last

Recent Podcasts

ExclusiveTrends, tablets and training with Faisal Sheikh from Fone Doctors

Iain Graham visits Faisal Sheikh of London-based Fone Doctors in today's audio feature.

They talk about the recent Fone Doctors relocation to new offices near London Bridge and Faisal's plans for a franchise outlet at Liverpool Street station before moving on to discuss training, customer service, the rise of the tablet and the demise of customer service.

ExclusiveMicrosoft makes tablets while Nokia makes cuts

This week's mobile industry news podcast starts with two very different stories from Nokia and Microsoft: one is announcing closures, the other is expanding its manufacturing.

We also find time to talk about roaming tariffs, mobile money, intelligent vending machines and a handful of recent mobile-related acquisitions.

ExclusiveApple previews iOS6, Vodafone goes roaming and Xbox gets mobile

In this week's mobile industry news podcast we're looking at Apple's new mobile operating system, Vodafone's money-saving European tariff and Microsoft's plans to expand the reach of its Xbox gaming console.

There's also talk about network sharing, legal battles, mobile apps, mobile payments and mobile retailing.

ExclusiveOver The Air 2012

James Rosewell reports from Over The Air 2012 in today's podcast.

The event, which took place on 1st and 2nd June 2012 at Bletchley Park, attracted around 600 mobile developers and designers to celebrate all things mobile.

ExclusivePodcast - 6th June 2012

We're taking a break from the current mobile industry news headlines this Diamond Jubilee week. In fact, we're celebrating our own anniversary because it's six years since we first started recording The Fonecast.

Listen to this week's podcast and we'll take you back to 2006, a year in which 'mobile music' meant ringtones, the Nokia N95 redefined 'smart' and we reported rumours of a new Apple 'iPod phone' being prepared by Foxconn.

RSS
First3132333436383940Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive