International wireless equipment distributor Brightstar has acquired UK-based mobile phone trade-in business Mobile Phone Xchange. MPX offers online recycling deals to consumers and also provides trade-in facilities for Vodafone shops.
Brightstar already works with a number of major mobile operators and retailers in the USA to provide a buy-back solution for second-hand phones. It plans to integrate the MPX platform into its existing service portfolio, rolling out the MPX solution worldwide.
Marcelo Claure, CEO of Brightstar Corp., said “Buy-back and trade in programs allow operators to reduce device subsidies - with like-new devices - and reduce churn with instant in-store payment or credit for trade-ins that typically result in a new device purchase with a renewed contract. It’s an all-around win, with cash back value to the consumer and upsell value to the seller; and at the same time, it helps reduce e-waste.”