Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Opinion

iPhone users are optimists while BlackBerry users are pessimists... apparently

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mark Bridge writes:

At the end of our weekly podcast covering the latest mobile industry news, we usually finish with an “And finally...” report. Something that’s lighter that the rest of the headlines. You know the kind of thing; kittens using mobile phones, puppy-powered mobile phone chargers...

For a moment, I thought a recent press release from the US-based Gazelle electronics trade-in service would be this week’s final news story - but now I don’t think it will. Why not?  Let me explain.

Gazelle was at CES in Las Vegas last week, asking attendees about their mobile phone ownership and their outlook on life. It discovered, believe it or not, that iPhone owners are the most up-beat about life, Android customers keep themselves busy and BlackBerry users are pessimists. Incidentally, when I say “believe it or not”, I’m choosing “not”.

But Gazelle insists it’s true. Zero percent of BlackBerry users usually expect the best, contrasting with 29% of iPhone users and 60% of iPad users. Similarly, 52% of iPhone users are optimistic about their future while just 28% of Android smartphone users share that optimism.

Here’s a little more detail:

iPhone and iPad users are optimistic, calm and social

In uncertain times, 29% of iPhone users and 60% of iPad users expect the best
52% of iPhone users and 58% of iPad users are always optimistic about their future
25% of iPhone users and 26% of iPad users don't get upset too easily
65% of iPhone users and 52% of iPad users enjoy their friends a lot

Android users are generally optimistic and active

28% of Android smartphone users and 36% of Android tablet users are always optimistic about their future
48% of Android smartphone users and 64% of Android tablet users think it's important to keep busy
31% of Android smartphone users and 55% of Android tablet users often expect more good things to happen than bad
18% of Android smartphone users and 27% of Android tablet users don't get upset too easily

BlackBerry users are pessimistic and uneasy about their future

33% of BlackBerry users believe if something can go wrong for them, it will
33% of BlackBerry users rarely count on good things happening to them
16% of BlackBerry users hardly ever expect things to go their way
0% of BlackBerry users usually expect the best

Sorry, I’m not convinced. Never mind margins of error and sample sizes, it all seems rather implausible to me. Mind you, if those consumers had been asked about their optimism for the mobile operating system they’d chosen... perhaps those figures wouldn’t be so implausible after all!

You can find our weekly mobile industry podcasts on iTunes, via our RSS feed or on our Facebook page. Alternatively, simply use the built-in audio player on the home page of our website.

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusivePodcast - 30th May 2012

This week's mobile industry news podcast from The Fonecast takes a gloomy look at HP's job losses, the end of the Cisco Cius tablet and the growth in Android malware - before cheering up with encouraging news from Orange, Yahoo! and Sidecar.

You can listen to the programme on our website audio player, via iTunes, by using our RSS feed or by downloading the MP3.

ExclusivePodcast - 25th May 2012

Performance marketing network Tradedoubler has introduced a new mobile platform this week.

We asked Rob Wilson, who runs the company's UK and Ireland operations, to explain the challenges and opportunities of mobile commerce.

ExclusivePodcast - 23rd May 2012

Facebook's flotation is the big news story this week - but there's plenty more to talk about, including two new UK virtual networks, the launch of a new mobile payment service and mobile WiFi arriving on cross-channel trains.

ExclusivePodcast - 18th May 2012

We talk to Dariush Zand, founder and CEO of Ovivo Mobile, about his new advertising-funded UK MVNO. Our conversation covers everything from setting up a 'virtual network' to Ovivo's plans for the future.

ExclusivePodcast - 16th May 2012

It's been another busy week for the mobile industry, with European roaming charges, Facebook applications, Yahoo's CEO, mobile payments, free messaging and financial results all hitting the headlines.

RSS
First3233343537394041Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive