Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

Halloween giffgaff ad was too scary, says ASA

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

A Hallowe’en-themed video ad by UK virtual mobile network giffgaff was likely to offend or distress viewers, according to the Advertising Standards Authority. It upheld a number of complaints about the ‘Different Takes Guts’ advertisement on YouTube.

The ad showed characters playing with what appeared to be blood, entrails and various body organs while in a swimming pool.

Giffgaff said its ads aimed to be playful and humorous rather than frightening, with the literal use of ‘guts’ as a play on words about being courageous. It also said the ad was targeted at over 18s and had been approved by YouTube before being accepted.

However, while acknowledging that gory imagery was often more prevalent at Hallowe’en, the ASA “considered that the scenes of blood, guts and other organs being thrown around were extensive, graphic and excessively gory”. It also pointed out that the ads were shown in connection with unrelated videos and without any warning.

As a result, it ruled that the ad breached its rules on harm and offence.

A complaint about a shorter horror-themed video ad promoted via Facebook was not upheld.

[ASA adjudication; YouTube video]

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

Whatever happened to all my tech?

ExclusiveWhatever happened to all my tech?

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.

ExclusivePredictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Kapture review: the audio-recording wristband

ExclusiveKapture review: the audio-recording wristband

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Making mobile websites work better

ExclusiveMaking mobile websites work better

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

RSS
12345678910Last

Recent Podcasts

ExclusivePodcast - 23rd November 2011

We're squeezing plenty of news into this week's podcast, starting with a warning about so-called 'unlimited' data tariffs and ending with a new online gallery that hopes to put art into smartphones.

ExclusivePodcast - 18th November 2011

We talk to Dr Nicko van Someren, CTO at Good Technology, about mobile security for businesses - from protecting confidential email to creating secure mobile apps.

ExclusivePodcast - 16th November 2011

This week we're covering a wide range of news stories, from Adobe's mobile Flash plans to the iZettle payment app. We discuss eBay's plea to the UK government, a new UK 4G trial, a potential new threat to iPhones... and much more.

ExclusivePodcast - 11th November 2011

Eddy Willems, Security Evangelist at G Data, talks about mobile security threats. With the amount of mobile malware reported to have increased by 273% this year, Eddy explains what smartphone users can do - and what the mobile industry should be doing, too.

ExclusivePodcast - 9th November 2011

There's good news and bad news, as Best Buy Europe announces plans to close its 'big box' UK stores and Everything Everywhere cuts 550 jobs - while Jawbone UP hits the shops and the Simply Tap mobile shopping app goes live.

RSS
First4243444547495051Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive