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Opinion The Fonecast -

It was 1996 when I started working at the Cricklewood head office of Peoples Phone [writes Mark Bridge], initially in a sales support role before becoming part of the Marketing team. The company was an independent mobile phone retailer with a growing network of high-street shops and connected customers. In November 1996 the company and its customer base were acquired by Vodafone, which had already taken over the Talkland retail business and was soon to add Astec to its portfolio.

 

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Vodafone is the world’s most-valuable telecom brand

Mark

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Independent valuation advisory firm Brand Finance plc has just published the 2009 edition of its BrandFinance Global 500 report on the world’s most valuable brands. Vodafone is the highest-placed telecomms company – in 8th place, up from 11th last year – while Nokia is in 13th place, AT&T is 14th, Verizon is 15th, China Mobile is 16th and Orange is 17th.

Brand Finance has calculated that the world’s most valuable brand is Walmart, with its global brand worth $40.6 billion.

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