Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

Mobile Marketing Association revises guidelines for mobile ads

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

The Mobile Marketing Association has released a revised version of its mobile advertising guidelines. It’s asking for feedback on the ‘Universal Mobile Ad Package’ before the final version is released in January 2012.

These new guidelines were created with help from both the ‘sales’ and ‘buyer’ sides of the ad business.

Greg Stuart, CEO of MMA Global, said “The guidelines issued today vastly simplify the mobile ad landscape, creating six standard ad unit sizes, out of the tangle of the more than 60 unit sizes currently in use in the marketplace. By standardizing around a limited and widely accepted set of ad sizes, mobile advertising becomes exponentially easier to add to the marketing mix for marketers everywhere.”

[Proposed Universal Mobile Ad Package (pdf)]

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

Whatever happened to all my tech?

ExclusiveWhatever happened to all my tech?

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.

ExclusivePredictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Kapture review: the audio-recording wristband

ExclusiveKapture review: the audio-recording wristband

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

RSS
123468910Last

Recent Podcasts

ExclusiveMobile industry news... including new smartphones, new tablets and a new satellite broadband service

This week's podcast begins with Ofcom's plans to cut the wholesale cost of inter-network mobile phone calls. But what benefit will consumers see?

Iain, James and Mark then move on to discuss luxury smartphones, a new handset on the high street, mobile broadband for aircraft passengers, government monitoring, the growth of smartphones - and 4G-equipped donkeys.

RSS
123468910Last

Follow thefonecast.com

Archive Calendar

«June 2026»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive