Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

InMobi says mobile ad traffic more than doubled last year

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Independent mobile ad network InMobi has published its analysis of trends from the past year. The InMobi Mobile Market 2011 Review shows a 251% increase in mobile impressions on the InMobi network worldwide. Smartphone impressions were up 488% - boosted by the adoption of in-app advertising - with tablet impressions increasing 771% year-on-year.

North America was InMobi’s fastest growing region, demonstrating 366% overall growth in mobile impressions and a 625% increase in smartphone impressions.

James Lamberti, VP of Global Research & Marketing at InMobi, said “Mobile technologies have empowered the development of the media and advertising market and pushed consumer acceptance of media consumption through emerging channels. Advertisers are now on board with this trend and we expect to see strong innovation in this space as consumers spend more time on mobile devices and less on PCs.”

Android ended the year as the most-seen mobile operating system on the InMobi network, with a 21% share of impressions; Apple had a 17% impression share.

InMobi research: global market overview

[InMobi blog]

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Opinion Articles

Whatever happened to all my tech?

ExclusiveWhatever happened to all my tech?

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.

ExclusivePredictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Kapture review: the audio-recording wristband

ExclusiveKapture review: the audio-recording wristband

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

RSS
12345678910Last

Recent Podcasts

ExclusivePodcast - 5th January 2011

Happy New Year! Iain, James and Mark are back for their first show of 2011. It's packed with mobile news headlines from the last couple of weeks - and there's also a review of 2010's biggest mobile-related stories, from Apple and Android... to Everything Everywhere.

ExclusivePodcast - 22nd December 2010

This week's edition of The Fonecast takes its regular look at mobile news headlines from the past seven days, including the launch of HipLogic's Spark application. In addition, the team makes some predictions about the industry for 2011... and discusses the successes and failures of last year's predictions.

ExclusivePodcast - 15th December 2010

With the end of the year just a couple of weeks away, The Fonecast invites London-based dealer Faisal Sheikh and mobile recruitment expert Spencer Davies to discuss the past 12 months... and the potential for 2011. Plus, as usual, the team looks at mobile news headlines from the last seven days.

ExclusivePodcast - 8th December 2010

Iain, James and Mark provide an entertaining and informative look at the week's mobile industry news. The Google Nexus S, Three UK's iPad deal, Truphone and giffgaff all hit the headlines this week... and there's also a look back at last week's Apps World event in London.

RSS
First5859606163656667Last

Follow thefonecast.com

Archive Calendar

«July 2026»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive