Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

Opinion

London NFC advertising disappoints

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Mark Bridge writes:

Clear Channel NFC poster siteIt's a hard life being an early adopter. Last week in London I walked past a bus shelter that displayed a sequence of posters. Next to the changing display panel was a blue NFC logo.

“For advertiser links and travel information touch your NFC enabled phone above”

I was there like a shot, brandishing my NFC-equipped Google Nexus S. At last, something practical I could do with my phone other than trying to read my Oyster card.

Would I get a movie clip promoting Avengers Assemble (as displayed on the adjacent poster)?

No.

Would I get more information about whatever brand of vodka was being advertised?

No.

Screenshot: Transport for London linkWould I be offered nothing but a link to Transport for London?

Yes.

Next time I won't bother.

 

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusivePodcast - 14th April 2010

The Fonecast this week includes the announcement of iPhone OS v4.0 and the new Microsoft KIN mobile phones - along with details of other social networking handsets, takeovers, rumours and delays.

ExclusivePodcast - 7th April 2010

In this week's podcast we talk about faster mobile number porting, lower mobile termination rates, smartphone ownership, free Twitter access and the Apple iPad. In addition, Mark Bridge samples a variety of mobile social networking services on his wedding day.

ExclusivePodcast - 31st March 2010

This week's edition of The Fonecast packs in everything from mobile security to smart meters. There's also good news for mobile gamers, good news for old phones... and good news for anyone who's fed up with SMS spam.

ExclusivePodcast - 24th March 2010

Iain Graham, James Rosewell and Mark Bridge look back at last week's Mobile News Awards and discuss the other industry headlines from the past seven days.

ExclusivePodcast - 17th March 2010

This week's podcast covers Wayfinder's closure, NFC mobile phones, Digital Britain delays... and an interview with Jim Bryan, co-founder and managing director of Retrieva Limited, whose company produces a tracking and anti-theft dog collar that combines GPS, GSM and RFID technologies.

RSS
First6768697072747576Last

Follow thefonecast.com

Archive Calendar

«May 2026»
MonTueWedThuFriSatSun
27282930123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive