Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

News

Mobile ads will account for over 15 per cent of online advertising spending by 2016

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Berg Insight has calculated that the global mobile marketing and advertising market will grow in value from €2.6 billion last year to €17.2 billion (£14.3 billion) in 2016, which is the equivalent of growing by 37% each year. This will correspond to 15.2% of the total online advertising market in 2016 and 3.8% of the global advertising spend across all media.

According to the report, a boom in mobile advertising is on its way. Longer-established digital companies are now competing with mobile OS providers, while Facebook is also on the verge of establishing its presence in mobile advertising.

Rickard Andersson, Telecom Analyst at Berg Insight, said “The popularity of smartphones and the increasing availability of mobile media that can include mobile advertising are the main game changers. Brands are now progressively embracing the mobile channel, including the entire range of apps from games and entertainment to utility applications. Also mobile web advertising and opt-in SMS campaigns are popular.”

[Report brochure (pdf)]

Comments

Collapse Expand Comments (1)
dany

Retail is going mobile. People are not only using their phones to get more information on goods and services, both in-store and<br /> on-the-go, but also to purchase.(<a href="http://www.txtimpact.com/mobile_web.asp" rel="nofollow">www.txtimpact.com/mobile_web.asp</a>)<br />

0
0
You don't have permission to post comments.

Opinion Articles

Whatever happened to all my tech?

ExclusiveWhatever happened to all my tech?

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.

ExclusivePredictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Kapture review: the audio-recording wristband

ExclusiveKapture review: the audio-recording wristband

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

RSS
12345678910Last

Recent Podcasts

ExclusivePodcast - 10th March 2010

Jack Wraith, chief executive for the Telecommunications UK Fraud Forum and chairman of the Mobile Industry Crime Action Forum, talks to Iain Graham about mobile phone crime and security. In addition, James and Mark join Iain for their regular look at the week's mobile industry headlines.

ExclusivePodcast - 3rd March 2010

The Fonecast takes an in-depth look at the week's headlines. T-Mobile and Orange are given the go-ahead to merge their UK businesses, consumers get more protection when using mobile data in Europe, O2 announces its UK results and Skype drops support for Windows Mobile phones.

ExclusivePodcast - 24th February 2010

Iain, James and Mark are all back in the UK for a Mobile World Congress retrospective, a look at the week's mobile industry headlines and an interview with Rolf Schmitz from Dolby Mobile.

ExclusivePodcast - 19th February 2010

Two interviews from this week's Mobile World Congress in Barcelona: Jeff Taylor, co-founder of mobile phone producer INQ Mobile, and Simon Bransfield-Garth from voice security company Cellcrypt.

ExclusivePodcast - 18th February 2010

James Rosewell and Mark Bridge have another report from Mobile World Congress in Barcelona. They interview Mary Carol Harris fom Visa Europe about mobile money and they discuss the event's other big news, from applications and product launches to NTT DoCoMo's eye-controlled headphones.

RSS
First6869707173757677Last

Follow thefonecast.com

Archive Calendar

«June 2026»
MonTueWedThuFriSatSun
25262728293031
1234567
891011121314
15161718192021
22232425262728
293012345

Archive