Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

[EasyDNNnews:IfNotExists:Image]
News

Over two thirds of mobile ads are seen on Samsung and Apple devices

[EasyDNNnews:EndIf:Image]
Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Millennial Media has used data from its mobile advertising platform, which processes billions of mobile ad requests every month, and compiled them in a new Mobile Mix study that focuses on the Europe, Middle East, and Africa device markets.

It reports that 81% of the European population has a mobile phone, with 42% owning smartphones. The overall figures for EMEA are 65% mobile penetration and 25% with a smartphone.

Image

Samsung and Apple were the most popular manufacturers (as counted by EMEA mobile ad impressions), with 40.1% and 30.0% shares respectively. In third place was BlackBerry with a mere 3.6%.

Impressions from Android devices accounted for 64% of the total in EMEA, an increase from 51% last year, while iOS devices contributed 31% of impressions (down from 40% last year).

Overall, 73% of impressions in EMEA came from smartphones and 26% came from non-phone connected devices, including tablets.

[Millennial Media blog; report (pdf)]

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusiveA new mobile move from Microsoft, a roaming revolution in Europe... and much more

This week's podcast starts with news from Microsoft about an update to its Windows Phone platform and a cost-free OS offer to hardware manufacturers.

There's also a new flagship smartphone from Nokia, a roaming announcement from the European Parliament, a UK virtual mobile network from The Co-operative Group, a change at the top for Mozilla, retail expansion for Vodafone and an awkward end to BlackBerry's relationship with T-Mobile in the USA.

ExclusiveDesigning mobile phones for seniors: we talk to Doro and Emporia Telecom

Producing mobile phones for older customers requires much more than big buttons and a simple interface. At Mobile World Congress last month we spoke to two major players in this growing sector: Swedish company Doro and Austria's Emporia Telecom.

Our first conversation was with Harald Obereder, Chief Technology Officer at Emporia, who spoke to Mark Bridge about handset design and user interface design. This was followed by an interview with Chris Millington, Managing Director for Doro UK and Ireland, about research and development in the 'senior tech' market.

RSS
First45679111213Last

Follow thefonecast.com

Archive Calendar

«October 2026»
MonTueWedThuFriSatSun
2829301234
567891011
12131415161718
19202122232425
2627282930311
2345678

Archive