Categories
Close
Menu
Menu
Close
Search
Search

Featured Articles

RSS
123

Opinion Articles

News

Yahoo! creates new interactive mobile ads

Mark

Share:

Print

Rate article:

No rating
Rate this article:
No rating

Yahoo! has started running interactive mobile display advertisements that use HTML5, CSS3 and JavaScript to "deliver more engaging experiences" for advertisers and for users with compatible smartphones. It says its new ad format "bridges the gap between traditional banners and landing pages with creative executions of interactive advertisements".

The company's first campaign has been developed for the forthcoming animated film Shrek Forever After. In one of the ads, the top of Shrek's head appears at the foot of the screen. Clicking the head causes Shrek's face to appear, along with a link to showing times at local cinemas.

Video: ad on Yahoo! Movies

Comments

Collapse Expand Comments (0)
You don't have permission to post comments.

Recent Podcasts

ExclusiveA new mobile move from Microsoft, a roaming revolution in Europe... and much more

This week's podcast starts with news from Microsoft about an update to its Windows Phone platform and a cost-free OS offer to hardware manufacturers.

There's also a new flagship smartphone from Nokia, a roaming announcement from the European Parliament, a UK virtual mobile network from The Co-operative Group, a change at the top for Mozilla, retail expansion for Vodafone and an awkward end to BlackBerry's relationship with T-Mobile in the USA.

ExclusiveDesigning mobile phones for seniors: we talk to Doro and Emporia Telecom

Producing mobile phones for older customers requires much more than big buttons and a simple interface. At Mobile World Congress last month we spoke to two major players in this growing sector: Swedish company Doro and Austria's Emporia Telecom.

Our first conversation was with Harald Obereder, Chief Technology Officer at Emporia, who spoke to Mark Bridge about handset design and user interface design. This was followed by an interview with Chris Millington, Managing Director for Doro UK and Ireland, about research and development in the 'senior tech' market.

RSS
First45679111213Last

Follow thefonecast.com

Archive Calendar

«October 2026»
MonTueWedThuFriSatSun
2829301234
567891011
12131415161718
19202122232425
2627282930311
2345678

Archive