Videogame retailer GAME is planning to introduce free WiFi to all its 341 UK shops by Christmas. The new service, which will be offered in partnership with BT, enables the company to showcase all its gaming content to in-store customers.
Martyn Gibbs, CEO of GAME Retail, said “The introduction of in-store wi-fi signals a new level of customer experience and a major step towards achieving our vision of delivering excellence for the UK gaming community. Just as in the music and home movie market, online has revolutionised the way we discover and access new video games. As a company we are constantly evolving, listening to our customers and adapting our approach to deliver for them.”
GAME is also planning a smartphone app to enhance the in-store browsing experience.